Digital Marketing Trainer

Job Description – Digital Marketing Trainer

Position: Digital Marketing Trainer

Location: Paschim Vihar, New Delhi

Experience: 4+ Years

Employment Type: Full-Time

About the Role

We are looking for a passionate and experienced Digital Marketing Trainer who can effectively train students through both practical computer-based sessions and interactive classroom (whiteboard) teaching. The ideal candidate should possess strong industry knowledge, excellent communication skills, and the ability to simplify complex digital marketing concepts for learners from diverse educational backgrounds.

Key Responsibilities

Training & Delivery

· Deliver engaging classroom and practical training sessions in Digital Marketing.

· Teach students using both computer-based practical demonstrations and whiteboard/classroom teaching methodologies.

· Explain concepts in a structured and easy-to-understand manner.

· Conduct live projects, case studies, and real-world marketing campaigns.

· Ensure every student gain hands-on experience using industry-standard tools.

Course Coverage

Train students in:

· Search Engine Optimization (SEO)

· Google Ads (Search, Display & Performance Campaigns)

· Meta Ads (Facebook & Instagram)

· Social Media Marketing

· Content Marketing

· Email Marketing

· YouTube Marketing

· Google Analytics

· Google Search Console

· WordPress Website Development

· AI Tools for Digital Marketing

· Lead Generation Strategies

· Marketing Automation (Preferred)

Student Management

· Monitor student progress and provide constructive feedback.

· Conduct assignments, quizzes, and practical assessments.

· Resolve student queries during and after training sessions.

· Guide students in creating portfolios and live projects.

Curriculum Development

· Keep training content updated with the latest digital marketing trends.

· Prepare lesson plans, presentations, assignments, and practical exercises.

· Design classroom activities to improve student engagement.

Placement Support

· Conduct resume-building and interview preparation sessions.

· Mentor students on career opportunities in Digital Marketing.

· Assist placement teams by evaluating student readiness.

Required Skills

Technical Skills

Strong expertise in SEO (On-page, Off-page & Technical SEO)

· Google Ads Campaign Management

· Meta Ads Management

· Google Analytics & Search Console

· WordPress

· Canva and basic graphic design tools

· AI tools such as ChatGPT, Gemini, and other productivity tools

· MS Excel, PowerPoint, and Google Workspace

Teaching Skills

· Excellent classroom presentation skills.

· Comfortable teaching on a whiteboard as well as through live practical demonstrations.

· Ability to explain technical concepts in simple language.

· Strong public speaking and classroom management skills.

· Experience handling batches of 20–50 students.

Candidate Requirements

Minimum 4+ years of Digital Marketing experience.

· Minimum 2–3 years of training/teaching experience preferred.

· Prior experience in an institute, college, training organization, or EdTech company is highly desirable.

· Excellent spoken English and Hindi.

· Passion for teaching and mentoring students.

· Positive attitude with strong interpersonal skills.

Educational Qualification

· Graduate in any discipline.

· Certification in Digital Marketing (Google, Meta, HubSpot, or equivalent) will be an added advantage.

· Preferred Candidate

· Experience delivering both online and offline classroom training.

· Comfortable conducting practical lab sessions and whiteboard lectures.

· Industry experience in managing real client projects.

· Ability to motivate students and maintain high classroom engagement.

Salary

Salary will be commensurate with the candidate's experience, technical expertise, and teaching capabilities.

Interview Evaluation Parameters :

Subject Knowledge

· Practical Demonstration

· Whiteboard Teaching Skills

· Communication & Presentation

· Classroom Handling Ability

· Problem-Solving Approach

· Industry Exposure

· Student Engagement Skills

· Professional Attitude