Digital Marketing Specialist

JOB SUMMARY

We are looking for a result-oriented Digital Marketing Executive to build and manage the digital presence of our kitchen & wardrobe hardware and accessories business. The company supplies premium functional hardware — hinges, drawer and sliding systems, lift-ups, wardrobe fittings, and aluminium profiles — to retailers, dealers, and wholesalers, with core operations centred in Delhi/NCR and a growing footprint across the rest of India. The ideal candidate has hands-on digital marketing experience in the home décor / modular kitchen & wardrobe hardware space, understands how B2B buying works with retailers and wholesalers, and can translate that understanding into leads, brand visibility, and dealer engagement online.

ABOUT THE COMPANY

We are a supplier of premium kitchen & wardrobe hardware and accessories (aluminium profiles, telescopic channels, quadro & tandem drawer systems, hinges, sliding systems, lift-ups, and related wardrobe fittings), serving retailers and wholesalers across Delhi/NCR and the rest of India. We compete in a market shaped by established brands such as Hettich, Hafele, Blum, Ozone, Ebco, Godrej, and other organised and unorganised players, and are building out a stronger digital identity to match our product quality and market reach.

KEY RESPONSIBILITIES

•     Digital Strategy: Plan and execute the company's digital marketing strategy across website, social media, and marketplaces to build brand visibility among retailers, dealers, and wholesalers.

•     Social Media Management: Manage and grow presence on Instagram, Facebook, LinkedIn, and YouTube with content that showcases products, applications, and dealer/retailer success stories.

•     Content Creation & Coordination: Plan product photo/video shoots, catalogues, reels, and creatives (in-house or with vendors/designers) that clearly communicate product features and finish quality to a trade audience.

•     Performance Marketing: Run and optimise paid campaigns (Google Ads, Meta Ads) to generate qualified retailer/wholesaler/dealer leads and track cost-per-lead and conversion.

•     SEO & Website Management: Manage the company website/product catalogue pages, improve organic search visibility for hardware and wardrobe accessory-related keywords, and keep content updated.

•     Lead Generation & CRM: Generate and qualify online leads from retailers/wholesalers/architects & interior fit-out businesses, and coordinate handover to the sales team via CRM/WhatsApp Business/lead trackers.

•     Marketplace & Directory Listings: Manage and optimise listings on B2B platforms (IndiaMART, TradeIndia, etc.) and other relevant directories used by hardware retailers and wholesalers.

•     Market & Competitor Tracking: Track competitor digital activity (Hettich, Hafele, Blum, Ozone, Ebco, Godrej, and others) and emerging trends in the modular kitchen & wardrobe hardware category.

•     Reporting & Analytics: Track campaign performance, website analytics, and social media metrics; prepare regular reports with actionable recommendations.

•     Events & Trade Exposure: Support digital promotion around exhibitions, dealer meets, and trade events relevant to the kitchen & wardrobe hardware industry.

REQUIRED QUALIFICATIONS & EXPERIENCE

•     Minimum 3 years of hands-on digital marketing experience, specifically marketing home décor / modular kitchen & wardrobe hardware or closely related building material products to retailers and/or wholesalers (B2B trade audience).

•     Proven experience managing social media handles, running paid ad campaigns (Google/Meta), and driving measurable lead generation for a trade/B2B audience.

•     Working knowledge of SEO, website/CMS updates, and basic analytics tools (Google Analytics, Meta Business Suite, Google Ads).

•     Familiarity with B2B marketplaces such as IndiaMART/TradeIndia and how retailers/wholesalers use them to discover suppliers.

•     Comfortable coordinating photo/video shoots and working with designers, photographers, and content vendors.

•     Good written and verbal communication skills; ability to translate technical product features into clear marketing content.

•     Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field; digital marketing certifications are a plus.

DESIRED PERSONALITY TRAITS

•     Self-driven and comfortable owning digital marketing end-to-end, with minimal supervision.

•     Strong sense of visual/brand quality — able to judge what looks premium and trade-appropriate for a hardware/home décor brand.

•     Data-oriented: comfortable reading performance numbers and adjusting campaigns accordingly.

•     Collaborative — works closely with the sales/business development team to ensure digital leads convert into real business.

WHAT WE OFFER

•     Competitive salary, aligned with experience and industry benchmarks.

•     Opportunity to build and own the digital marketing function for a growing hardware & home décor business.

•     Professional growth and career advancement opportunities.