Digital Marketing Manager

We are seeking a results-driven Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate has a strong grasp of current marketing tools and strategies and is able to lead integrated digital marketing campaigns from concept to execution.

• Key ResponsibilitiesDevelop and execute digital marketing strategies aligned with business goals
• Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)
• Oversee SEO/SEM strategies to improve organic search visibility
• Plan and manage content marketing strategies (blogs, landing pages, email campaigns)
• Manage social media presence and performance
• Analyze website traffic and user behavior using tools like Google Analytics
• Lead email marketing campaigns and marketing automation workflows
• Monitor KPIs and prepare performance reports for leadership
• Conduct market research and competitor analysis
• Manage digital marketing budget and allocate spend effectively
• Collaborate with designers, content creators, and external agencies
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, Communications, or related field
• 3–7+ years of experience in digital marketing
• Proven experience managing paid advertising campaigns
• Strong knowledge of SEO, SEM, PPC, and social media marketing
• Experience with tools such as Google Analytics, Google Ads, Meta Business Manager, HubSpot, Mailchimp, etc.
• Data-driven mindset with strong analytical skills
• Excellent written and verbal communication skills
• Project management and leadership abilities
• Preferred QualificationsGoogle Ads or Meta Blueprint certifications
• Experience with CRM and marketing automation platforms
• Basic knowledge of HTML/CSS
• Experience managing a team
• Key Performance Indicators (KPIs)Website traffic growth
• Lead generation and conversion rate
• Cost per acquisition (CPA)
• Return on ad spend (ROAS)
• Email open and click-through rates

Social media engagement and growth