Digital Marketing Executive

Job SummaryWe are looking for a hands-on WordPress Developer & Digital Marketing Executive who can manage and maintain our e-commerce website, create high-converting landing pages, and manage Google Ads campaigns.

The ideal candidate should have a strong understanding of WordPress, WooCommerce, website management, landing page development, Google Ads, and basic digital analytics.

• Key ResponsibilitiesWordPress & E-CommerceManage, maintain, and update the company's WordPress/WooCommerce e-commerce website.
• Add and update products, pricing, images, descriptions, categories, attributes, and inventory.
• Create and manage landing pages for products, campaigns, offers, and marketing initiatives.
• Optimize website pages for speed, usability, mobile responsiveness, and conversions.
• Manage WordPress themes, plugins, updates, and basic troubleshooting.
• Identify and resolve website issues related to checkout, product pages, payment gateways, forms, and other e-commerce functionality.
• Coordinate with developers/agencies for advanced technical requirements when required.
• Ensure website content and product information remain accurate and up to date.
• Google Ads & Performance MarketingPlan, create, manage, and optimize Google Ads campaigns.
• Manage Search, Performance Max, Shopping, Display, and remarketing campaigns as required.
• Conduct keyword research and competitor analysis.
• Monitor CTR, CPC, conversions, CPA, ROAS, and overall campaign performance.
• Optimize campaigns based on sales, leads, and profitability.
• Manage product feeds and troubleshoot issues related to Google Merchant Center.
• Monitor conversion tracking and coordinate implementation of Google Analytics and Google Tag Manager.
• Prepare regular performance reports and recommend actions to improve results.
• Website & Marketing SupportWork closely with the marketing team to launch new campaigns, offers, and product promotions.
• Create campaign landing pages based on marketing requirements.
• Implement basic on-page SEO practices.
• Conduct regular website audits to identify broken links, outdated content, technical issues, and conversion opportunities.
• Analyse website and advertising data to improve customer acquisition and online sales.
• Required SkillsStrong hands-on experience with WordPress & WooCommerce.
• Ability to independently create and modify landing pages.
• Good knowledge of HTML/CSS; basic JavaScript/PHP knowledge will be an advantage.
• Strong understanding of Google Ads and campaign optimization.
• Knowledge of Google Analytics 4, Google Tag Manager, and Google Merchant Center.
• Understanding of e-commerce conversion funnels and tracking.
• Good knowledge of website performance and basic SEO.
• Strong analytical and problem-solving skills.
• Good understanding of Excel / Google Sheets.
• Ability to manage multiple tasks and deadlines independently.
• Preferred ExperienceExperience managing a high-volume e-commerce website.
• Experience with WooCommerce, payment gateways, shipping integrations, product feeds, and third-party plugins.
• Experience running Google Ads for e-commerce businesses.
• Experience with Elementor / WPBakery / similar WordPress page builders.
• Experience with Google Shopping and Performance Max campaigns.
• Key Performance AreasWebsite uptime, functionality, and maintenance
• Landing page quality and conversion rate
• E-commerce sales and conversion rate
• Google Ads performance and ROAS
• Website traffic and customer acquisition
• Product and inventory accuracy
• Website speed and user experience

Ideal CandidateWe are looking for someone who is not only a WordPress developer but also understands digital marketing and e-commerce performance.

The candidate should be comfortable working independently, taking ownership of the website, launching marketing campaigns, troubleshooting issues, and using data to improve online sales.

Hands-on experience is preferred over purely theoretical knowledge.