Digital Marketing Executive

1. Essential Hard Skills

• Search Engine Optimization (SEO): The ability to optimize website content, research keywords, and structure pages to drive organic, passive traffic.
• Data & Web Analytics: Making performance-driven decisions by interpreting consumer behavior, conversion metrics, and tracking campaigns on tools like Google Analytics. 
• Pay-Per-Click (PPC) Advertising: Creating, budgeting, and managing targeted paid ad campaigns across networks like Google Ads, Meta for Business, and LinkedIn Ads. 
• Email Marketing & Automation: Designing segmented, personalized email campaigns to nurture leads and convert audiences using platforms like Mailchimp or HubSpot. YouTube·
• Content Creation & Copywriting: Crafting persuasive text, along with a working knowledge of short-form video, to communicate with customers effectively.

2. Core Soft Skills

• Consumer Psychology & Storytelling: Understanding why users click and utilizing that to engage audiences at different stages of the buying journey. 
• Project Management & Communication: Coordinating across teams, adhering to deadlines, and explaining complex data to various stakeholders.
• Adaptability & AI Literacy: Keeping up with rapidly changing algorithms and leveraging AI to streamline day-to-day work