Digital Marketing Executive

Company: Reliable Accessories Pvt. Ltd.

Location: Upper Ground Floor, Reliable Plaza, 4/45, Saraswati Marg, Block 4, WEA, Karol Bagh, New Delhi, Delhi, 110005

Job Type: Full-Time

Experience: 1 - 3 Years

Salary: Best in Industry / Negotiable

📝 About the Role

We are looking for a result-oriented and creative Digital Marketing Specialist to manage and scale our online presence. In this role, you will be responsible for planning, executing, and optimizing end-to-end digital marketing campaigns across paid media, organic social channels, and search engines to drive lead generation, sales, and brand awareness.

• 🔑 Key Responsibilities
• Paid Advertising: Create, manage, and optimize performance marketing campaigns on Meta Ads (Facebook & Instagram) and Google Ads to ensure maximum ROI/ROAS.
• Social Media Strategy: Plan content calendars, manage social media platforms, and oversee the creation of engaging posts, short-form video reels, and visual creatives.
• SEO & Organic Growth: Oversee basic On-page and Off-page SEO strategies to boost search rankings and organic website traffic.
• Analytics & Performance Tracking: Monitor performance metrics daily using Google Analytics 4 (GA4), Meta Business Suite, and Google Search Console; generate actionable weekly and monthly performance reports.
• Content & Creatives: Draft compelling ad copy and collaborate on marketing creatives using design platforms like Canva or generative AI tools.
• Funnel Optimization: Continuously test and refine landing pages, ad angles, and target audiences to lower Customer Acquisition Cost (CAC) and increase conversion rates.

• 🎯 Requirements & Qualifications
• 1–3 years of hands-on experience in Digital Marketing, Performance Marketing, or Social Media Management.
• Strong working knowledge of Meta Ads Manager, Google Ads Manager, and Google Analytics (GA4).
• Proven track record of handling advertising budgets and delivering measurable ROI/ROAS.
• Understanding of basic SEO practices and web performance tracking.
• Excellent written communication skills for ad copywriting and content creation.
• Proficiency in basic graphic design tools (e.g., Canva) and familiarity with modern marketing/AI tools is a plus.
• Prior experience in E-commerce, D2C, or B2B marketing is highly preferred.