Social Media Specialist

Key Responsibilities

Develop and execute social media strategies for multiple clients.

Create monthly content calendars and campaign plans.

Write engaging captions, hashtags, and social media copy.

Coordinate with graphic designers and video editors for creative content.

Publish and schedule posts across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, Pinterest, and Google Business Profile.

Manage daily community engagement by responding to comments and messages.

Monitor trends and recommend new content ideas and viral opportunities.

Plan and execute social media contests, influencer collaborations, and brand campaigns.

Track campaign performance using Meta Business Suite, Google Analytics, and other reporting tools.

Prepare weekly and monthly performance reports with actionable insights.

Coordinate with the paid advertising team to optimize campaign performance.

Ensure brand consistency across all digital platforms.

Stay updated on social media algorithms, platform updates, and industry best practices.