Social Media Marketing Manager

About the RoleTravelPocket is looking for a creative, analytical and result-oriented Social Media & Digital Marketing Manager to join our growing marketing team in Navi Mumbai.

The ideal candidate will be responsible for managing TravelPocket's social media presence, planning and executing digital marketing campaigns, supporting lead generation, and building a strong and recognizable travel brand across digital platforms.

This role requires a combination of creative content skills, paid advertising knowledge, campaign management, analytics and brand-building expertise.

If you understand how to turn content and digital campaigns into brand awareness, engagement and qualified travel enquiries, we would love to hear from you.

• Key ResponsibilitiesSocial Media ManagementManage TravelPocket's social media platforms including Instagram, Facebook, YouTube and other relevant platforms.
• Develop and execute monthly social media strategies and content calendars.
• Plan and coordinate engaging Reels, short-form videos, posts, stories and carousels.
• Develop creative content ideas, captions, hooks and campaign concepts.
• Identify relevant social media trends and develop content around them.
• Maintain a consistent brand voice, visual identity and communication across all platforms.
• Monitor audience engagement, comments, messages and overall community interaction.
• Meta Ads & Paid Social CampaignsPlan, launch and manage Meta Ads campaigns across Facebook and Instagram.
• Develop campaigns for brand awareness, engagement, lead generation, remarketing and conversions.
• Define relevant audiences, targeting strategies and campaign objectives.
• Monitor campaign performance and optimise campaigns based on CPL, CTR, CPM, conversion rate and lead quality.
• Coordinate with the creative team to develop high-performing ad creatives, videos and copy.
• Conduct basic A/B testing of creatives, audiences and messaging.
• Track campaign budgets and ensure efficient utilisation of advertising spend.
• Google Ads & Performance MarketingPlan and manage Google Ads campaigns, including Search, Display, YouTube and remarketing campaigns.
• Conduct basic keyword and audience research for travel-related campaigns.
• Create and optimise campaigns focused on generating qualified travel enquiries.
• Monitor important performance metrics such as CPC, CTR, conversion rate, CPL and ROAS.
• Coordinate with the SEO/content team to align paid and organic search strategies.
• Identify opportunities to improve campaign performance and reduce acquisition costs.
• Brand BuildingContribute to TravelPocket's overall digital brand-building strategy.
• Develop campaigns that strengthen TravelPocket's positioning as a trusted and premium travel brand.
• Create consistent brand communication across social media, paid campaigns and digital channels.
• Develop storytelling campaigns around destinations, travel experiences, customer testimonials and TravelPocket's unique offerings.
• Support influencer collaborations, partnerships and digital PR initiatives.
• Identify opportunities to increase TravelPocket's visibility, credibility and share of voice online.
• Content & Campaign StrategyDevelop campaigns around key travel products and destinations.
• Plan seasonal and promotional campaigns based on business objectives.
• Work closely with the sales team to understand customer requirements and lead quality.
• Convert business objectives into practical digital campaigns and content strategies.
• Coordinate with designers, video editors, photographers and other creative resources.
• Analyse competitors and identify new marketing opportunities.
• Analytics & ReportingTrack and analyse social media and digital marketing performance.
• Prepare regular reports covering reach, engagement, follower growth, leads, CPL, conversions and campaign performance.
• Use insights and data to improve future campaigns and content.
• Monitor website and landing-page performance in coordination with the marketing team.
• Maintain a strong focus on measurable business results, not just social media activity.
• RequirementsMinimum 1+ year of experience in Social Media Management, Digital Marketing, Performance Marketing or a similar role.
• Hands-on experience with Meta Ads Manager.
• Practical knowledge of Google Ads and Google campaign management.
• Strong understanding of Instagram, Facebook and YouTube.
• Experience in planning and executing digital marketing campaigns.
• Good understanding of lead generation and conversion-focused marketing.
• Knowledge of social media analytics and paid advertising metrics.
• Strong content creation and storytelling skills.
• Good copywriting and communication skills.
• Basic knowledge of Canva and/or other creative tools.
• Basic video editing knowledge will be an advantage.
• Ability to analyse campaign data and take optimisation decisions.
• Strong understanding of digital brand building and audience growth.

Preferred ExperienceCandidates with experience in any of the following industries will be preferred:

• Travel & Tourism
• Hospitality
• Hotels & Resorts
• D2C
• E-commerce
• Education
• Real Estate
• Luxury & Lifestyle Brands
• Lead Generation Businesses

Experience in the travel industry will be a strong advantage.

What We Are Looking ForWe are looking for a person who is:

• Creative + Data Driven
• Proactive and self-motivated
• Strong in campaign planning and execution
• Comfortable working with both organic and paid marketing
• Passionate about brand building
• Updated with the latest digital marketing and social media trends
• Focused on generating measurable results
• Comfortable experimenting with new ideas and content formats
• Able to work independently and take ownership of marketing activities