Lead Generation Executive

Lead Generation Executive – EdTech

Job Title: Lead Generation Executive

Industry: EdTech / Education Technology

Department: Sales

Employment Type: Full-Time

Location: Nerul, Navi Mumbai 

Experience: 1–3 years in inside sales, telesales, counseling, or EdTech sales

Salary: 18,000 to 25,000 + Incentives

About the Role

We are looking for an energetic and result-oriented Lead Generation executive to join our sales team in the EdTech industry. The candidate will be responsible for connecting with prospective students/parents, understanding their educational requirements, explaining our programs, and converting qualified leads into enrollments.

The ideal candidate should have excellent communication skills, a strong sales mindset, and the ability to build trust with prospective customers over phone calls, WhatsApp, and other digital channels.

Key Responsibilities

• Handle inbound and outbound calls with prospective students/parents.

• Understand customer requirements, career goals, and learning needs.

• Explain courses, programs, benefits, fees, and enrollment processes effectively.

• Follow up consistently with leads through calls, WhatsApp, email, and other channels.

• Convert qualified leads into paid enrollments and achieve monthly sales targets.

• Maintain accurate lead and customer information in the CRM.

• Build strong relationships with prospective students and parents.

• Identify customer objections and provide appropriate solutions.

• Conduct product/course demonstrations or counseling sessions when required.

• Coordinate with the academic, counseling, and operations teams to ensure a smooth enrollment process.

• Maintain daily call, follow-up, conversion, and revenue reports.

• Stay updated about the company's courses, competitors, and market trends.

Key Performance Indicators (KPIs)

• Monthly revenue/enrollment targets

• Lead-to-enrollment conversion rate

• Number of calls and meaningful conversations

• Follow-up completion rate

• Average response time to leads

• Revenue per lead

• Customer engagement and quality of counseling

Required Skills

• Excellent verbal and written communication skills.

• Strong convincing, negotiation, and objection-handling abilities.

• Customer-focused and consultative approach to sales.

• Comfortable making a high volume of calls.

• Target-oriented and self-motivated.

• Good interpersonal and relationship-building skills.

• Basic knowledge of CRM tools, Google Workspace, MS Office, and communication platforms.

• Ability to work in a fast-paced and target-driven environment.

Qualifications

• Bachelor's degree in any discipline preferred.

• 1–3 years of experience in inside sales, telesales, counseling, or EdTech sales preferred.

• Freshers with excellent communication skills and a strong interest in sales may