Digital Marketing Manager

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across multiple platforms.

Handle social media marketing including Instagram, Facebook, LinkedIn, YouTube, and other platforms.

Manage paid advertising campaigns such as Google Ads, Meta Ads, YouTube Ads, and lead generation campaigns.

Develop SEO strategies to improve website ranking and organic traffic.

Monitor campaign performance, analytics, ROI, and generate performance reports.

Coordinate with graphic designers, video editors, content writers, and sales teams for campaign execution.

Create and manage content calendars for brands and clients.

Handle website marketing activities including landing pages, blogs, and email marketing.

Generate quality leads and improve conversion rates for clients.

Research market trends, competitor strategies, and latest digital marketing updates.

Manage influencer marketing and brand collaboration campaigns.

Optimize campaigns based on KPIs, CPL, CTR, engagement, and conversions.

Communicate with clients regarding campaign updates and performance.

Ensure timely delivery of all digital marketing projects and client requirements.

Train and guide junior marketing executives and interns.