Digital Marketing Executive

Company: Infinia Industries Pvt. Ltd.

Location: Indora Chowk, Nagpur

Job SummaryWe are looking for a talented and result-oriented 360° Digital Marketing Executive to manage and execute end-to-end digital marketing activities. The ideal candidate should have expertise in SEO, Google Ads, Meta Ads, social media management, content marketing, website management, analytics, lead generation, and basic graphic designing & video editing.

• Key ResponsibilitiesSearch Engine Optimization (SEO)On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• Keyword Research
• Competitor Analysis
• Link Building
• Website SEO Audit
• Performance MarketingGoogle Ads (Search, Display, Shopping, Performance Max & YouTube)
• Meta Ads (Facebook & Instagram)
• Remarketing Campaigns
• Lead Generation Campaigns
• Conversion Tracking
• Budget Planning & Optimization
• Social Media Marketing (SMM)Manage Facebook, Instagram, LinkedIn, YouTube, and other social platforms.
• Create content calendars.
• Schedule and publish posts.
• Increase engagement and followers.
• Run paid social media campaigns.
• Content MarketingContent planning and strategy.
• Copywriting for ads and social media.
• Blog and website content.
• Email and WhatsApp marketing.
• Website ManagementWordPress website updates.
• Landing page creation.
• Website performance optimization.
• Basic HTML/CSS knowledge (preferred).
• Analytics & ReportingGoogle Analytics (GA4)
• Google Search Console
• Google Tag Manager
• Campaign performance analysis
• Weekly & Monthly MIS reports
• Graphic Designing & Video EditingDesign social media posts, banners, brochures, and marketing creatives.
• Create ad creatives for Google and Meta campaigns.
• Basic photo editing.
• Basic video editing for Reels, Shorts, YouTube, and promotional videos.
• Maintain brand consistency across all digital platforms.
• Online Reputation & Business GrowthGoogle Business Profile management.
• Online review management.
• Competitor monitoring.
• Brand awareness campaigns.
• Digital lead generation.
• Required SkillsSEO (On-Page, Off-Page, Technical & Local)
• Google Ads
• Meta Ads
• Social Media Marketing (SMM)
• Performance Marketing
• Google Analytics (GA4)
• Google Search Console
• Google Tag Manager
• WordPress
• Canva
• Adobe Photoshop
• Adobe Illustrator (Preferred)
• Basic Video Editing (Premiere Pro, CapCut, Filmora, or similar)
• Content Writing
• Email Marketing
• WhatsApp Marketing
• MS Office (Excel, PowerPoint & Word)
• QualificationBachelor's degree in Marketing, Business, Computer Applications, or a related field.
• Digital Marketing certification is preferred.
• Experience2–5 years of experience in end-to-end (360°) Digital Marketing.
• Desired QualitiesStrong analytical and creative thinking.
• Excellent communication skills.
• Ability to manage multiple campaigns simultaneously.
• Result-oriented approach.
• Team player with problem-solving skills.
• Ability to meet deadlines and achieve marketing targets.