Marketing Team Member - Digital Product Marketing

Team Member - Marketing-HO & SUPPORT-Marketing HO

Requirements

MBA with Around 10 years’ experience in marketing preferably in digital product space (apps,  digital product marketing in banks) or Digital Payments

Needs to have experience in BTL marketing and Digital Marketing

Comfortable with understanding digital products and platforms

Great communication skills and creative skills

Ability to work in a challenging and dynamic environment

Attention to detail

 

Job description

Making an annual marketing plan to drive business objectives across services

Understanding digital Banking products and creating digital marketing campaigns to drive awareness and adoption

Understanding requirements from product teams and briefing agencies to ensure effective communication delivered within timelines

Understanding market conditions/ current events to leverage and come up with quick tactical campaigns

Understanding various digital platforms to have a differentiated communication plan for each

Keeping in touch with competition campaigns and offers to work on creating better campaign ideas for customer

Experience Level

Senior Level