Senior Marketing Automation Process Manager

Senior Process Manager

Description

Key Responsibilities

• Design, implement, and manage Pardot marketing automation solutions.
• Create and optimize email campaigns, landing pages, forms, and engagement programs.
• Manage lead scoring, grading, segmentation, and nurturing strategies.
• Integrate Pardot with Salesforce CRM and ensure seamless data synchronization.
• Develop automation rules, completion actions, and dynamic content.
• Monitor campaign performance and provide insights through reports and dashboards.
• Collaborate with sales and marketing teams to improve lead generation and conversion.
• Ensure best practices for email deliverability, compliance, and data hygiene.
• Troubleshoot technical issues related to Pardot and Salesforce integration.
• Support campaign execution and marketing operations activities.

Required Skills

• Strong experience with Salesforce Pardot / Marketing Cloud Account Engagement.
• Good understanding of Salesforce CRM.
• Experience in email marketing and marketing automation.
• Knowledge of lead lifecycle management and campaign optimization.
• Hands-on experience with automation rules, engagement studio, and segmentation.
• Familiarity with HTML/CSS for email templates is preferred.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Salesforce Pardot Specialist or Consultant Certification preferred.
• Experience working in B2B marketing environments.
• Understanding of CRM workflows and integrations.

Education

Bachelor’s degree in Computer Science, Marketing, Information Technology, or related field.