Consumer Insights Senior Manager

Marketing- Product Communication-HO & SUPPORT-Marketing HO

Research Manager:

We are looking for a Consumer Insights Senior Manager/AVP who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for Kotak Mahindra Bank. In this role you will work closely with the marketing, product and business team and play a pivotal role in defining the direction of different KMBL product & offerings.

 

 

Job Role:

• Working closely with cross-functional teams to identify problem statements
• Planning and implementing end to end consumer research strategies and methodologies
• Conducting qualitative as well as quantitative research relying on primary as well as secondary research
• Talking to existing and potential customers to understand their needs and behaviour
• Doing a competitor analysis to understand product offerings and features
• Devising actionable strategies from consumer insights
• Reporting and presenting your findings to drive new product development and marketing strategies

 

Job Requirements:

• Minimum 6 years of experience conducting qualitative and quantitative research
• Strong analytical skills to extract actionable insights from data
• Strong research skills such as moderation, preparation of Q’re/DG and effective storytelling etc.
• Strong communication and presentation skills
• MBA, MA in Design/Sociology/Psychology in a numerate discipline
• Need to have prior experience working with FMCG/Consumer Tech or any client-side company

 

Experience Level

Senior Level