Marketing Executive

Key Responsibilities•         

*Develop and execute marketing plans (digital, print, trade shows) aligned with sales goals

•         Manage product catalogs, brochures, technical spec sheets, and case studies

•         Run digital campaigns: SEO, email marketing, LinkedIn/industry platforms, PPC

•         Leverage AI tools (ChatGPT, Claude, Canva AI, etc.) for content creation, campaign ideation, copywriting, and workflow efficiency

•         Coordinate trade show/exhibition participation and B2B lead generation

•         Maintain and update company website and social media presence

•         Conduct market research and competitor analysis

•         Collaborate with sales team to create marketing collateral and support lead nurturing

•         Manage vendor relationships (printers, designers, agencies)

•         Track and report campaign performance (leads, conversions, ROI)

•         Support product launches and dealer/distributor marketing materials