Marketing Manager

MANAGER - MARKETING

Own and drive the overall marketing strategy across different business divisions in line with organizational goals.

• Plan, manage, and execute integrated marketing campaigns (digital, offline, brand, performance, retail, SEO, Performance Ads etc.) for all internal divisions.

• Act as the primary liaison with external marketing agencies, including creative, digital, media, and PR agencies.

• Develop and manage annual and quarterly marketing calendars across divisions.

• Ensure consistency in brand guidelines, messaging, and communication standards across all campaigns.

• Review, approve, and monitor agency deliverables including creatives, media plans, content, and performance reports.

• Track campaign performance and ROI, analyze insights, and recommend improvements.

• Coordinate with internal stakeholders (sales, product, operations, leadership) to gather requirements and align campaigns with business priorities.

• Manage marketing budgets, track spends and ensure cost effectiveness across divisions.