Deputy General Manager - Alternate Revenue and Commercial Leasing

Deputy General Manager - Alternate Revenue

1. Alternate Revenue Strategy & Monetization

• Lead monetization of airport real estate and non-aero assets, including: 
  • Airline office spaces
  • Bank/ATM kiosks & financial services
  • Baby care rooms & passenger amenities
  • Commercial spaces across terminals & landside zones
• Identify and develop new revenue streams leveraging passenger insights, footfall patterns, and space optimization
• Drive leasing strategy, commercials, and yield optimization across all identified assets
• Benchmark with leading airports, malls, and commercial hubs to unlock incremental revenue

2. Business Development & Leasing

• Source, evaluate, and onboard high-quality partners/operators across categories
• Structure and close commercial deals, contracts, and partnerships
• Build a strong pipeline of brands, operators, and service providers
• Ensure maximum space productivity (SPSM) and optimal mix of tenancy

3. P&L Ownership & Revenue Delivery

• Own and deliver annual revenue targets for alternate revenue portfolio
• Drive profitability, cost optimization, and ROI across assets
• Monitor performance through data-led insights, KPIs, and dashboards

4. Operations & Execution

• Oversee day-to-day operations of all alternate revenue assets
• Ensure timely fit-outs, readiness, and operational compliance of leased spaces
• Work closely with internal teams (Projects, MEP, Operations, Finance) to ensure seamless execution
• Maintain high service standards and passenger experience alignment

5. Stakeholder Management

• Manage and influence internal stakeholders (Airport Operations, Projects, Finance, CX teams)
• Engage with external partners, CXOs, brand heads, airline representatives, and institutional partners
• Drive cross-functional alignment to enable faster decision-making and execution

6. Market Intelligence & Innovation

• Track market trends across airports, malls, and travel retail ecosystems
• Introduce innovative commercial concepts and partnerships
• Leverage consumer insights to enhance commercial performance and passenger engagement

Education: 

• 15–18 years of experience in Retail, F&B, Airports, Duty Free, Hospitality, or Mall environments
• Experience managing large-format, high-footfall assets or multi-location portfolios
• Strong exposure to hardcore sales, leasing, multi-unit operations, and commercial roles
• Proven track record of P&L ownership and revenue delivery
• Experience managing large-format, high-footfall assets or multi-location portfolios

Functional Expertise

• Strong understanding of: 
  • Premium and luxury retail dynamics
  • Understanding of broader Indian consumer segments 
  • Retail & F&B leasing and monetization models
  • Commercial structuring, pricing, and contract negotiations
  • Space planning, yield optimization, and asset productivity

Relationships & Market Connectivity

• Strong network with leading Indian & international brands/operators
• Ability to engage and influence senior stakeholders (CXOs, brand heads, partners)
• Deep understanding of consumer behaviour across airport, mall, and travel retail ecosystems

Preferred Background Companies

• Organized retail players with multi-store, high-volume operations
• Airport operators / Travel retail players (Duty Free, Lounges)
• Leading mall developers: Phoenix, Nexus, Oberoi Realty, DLF Retail
• Large QSR chains, F&B platforms, hospitality groups

Key Success Metrics

• Revenue growth from alternate streams
• Space utilization & yield (SPSM) improvement
• Speed of deal closure & asset activation
• Partner quality and portfolio strength
• Operational readiness & stakeholder satisfaction

Experience Level

Mid Level