Copywriting Specialist - B2B Digital Content

Copywriting Specialist

Skill required: Marketing Operations - Creative Design
Designation: Copywriting Specialist
Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? This role is responsible for developing and managing B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign’s brief and requirements. The position requires close collaboration with relevant stakeholders to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.
What are we looking for? •Microsoft Excel Experience Required 2-4 years of working experience in copywriting, content marketing, preferably from creative digital agency background Strong writing, editing, and storytelling skills, with the ability to simplify complex ideas into clear and engaging content supported by AI translation tools Strong attention to detail and a passion for crafting high-quality, impactful content/message Visual creation and adaptation with proficiency in tools like Adobe Creative Cloud/ Suite as added advantage Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Familiarity with AI-assisted translation tools Familiarity in using Design software such as Adobe suite/ Adobe Creative Cloud, etc. Familiarity in using CMS tool Experience using platforms like Vimeo for video uploading Strong attention to detail and ability to manage multiple projects in a fast-paced environment. Understanding of B2B digital platforms and CRM Ability to collaborate with cross-functional teams and manage multiple projects effectively.
Roles and Responsibilities: •Have good understanding of organization B2B Digital Channel Strategy and familiar with consumer landscape language including, trends & industry specific language & terminology relevant for B2B interactions Understand the brief on campaign and B2B digital strategies and support B2B content requirement for the End Market. Ensure the copy is compliant with legal guidelines and follows the approval processes & meet service level agreements Adapt/Adjust relevant copy for B2B platforms, including, landing pages, digital banners, email campaigns, videos, etc. Understand latest creative trend & events to apply on creative output Must be able to create B2B copy in English. Utilize translation tools to deliver copy in required languages Able to upload content into B2B Platform Deliverables on copywriting work and content upload on time in full.