Area Sales and Business Development Manager - Commercial Vehicles

Responsibilities & Key Deliverables

1. Sales & Business Development

• Achieve area sales targets for:
• Light Commercial Vehicles (LCV)
• Intermediate & Heavy Commercial Vehicles (ICV/HCV)
• Drive retail and institutional (B2B/fleet) sales
• Identify new business opportunities in transport, logistics, construction, and fleet segments
• Execute sales campaigns, product promotions, and market activation activities

2. Dealer Management

• Manage and support dealerships within the assigned territory
• Ensure dealer profitability and adherence to company guidelines
• Monitor dealer performance (sales, stock, inquiry conversion)
• Conduct regular dealer reviews and implement action plans
• Ensure availability of vehicle stock and display standards

3. Customer & Fleet Engagement

• Build strong relationships with:
• Fleet owners
• Transporters
• Contractors and institutional clients
• Handle key accounts and large fleet deals
• Gather customer feedback and improve satisfaction levels
• Support financing options with NBFCs/banks to close deals

4. Market Development & Competition Tracking

• Conduct market research to understand:
• Demand trends
• Competitor activities (Tata Motors, Ashok Leyland, etc.)
• Develop localized strategies to increase market share
• Identify new routes, industries, and potential fleet customers

5. After-Sales Coordination

• Coordinate with service teams to ensure:
• Customer satisfaction
• Warranty support
• Service quality
• Monitor vehicle uptime and support resolution of customer complaints
• Strengthen AMC (Annual Maintenance Contract) and service penetration

6. Financial & Collection Management

• Track receivables and ensure timely collections
• Work closely with dealers and finance partners to minimize credit risk
• Ensure proper documentation and compliance in financing deals

7. Team Coordination

• Coordinate with internal teams:
• Sales
• Service
• Spare Parts
• Finance & Credit
• Support training and development of dealer sales staff
• Drive performance culture across the area

Preferred Industries

Education Qualification

Required Qualifications 

• Graduate / MBA (Marketing preferred)

General Experience

10-20 years of experience 

Critical Experience

10 to 20 Years 

System Generated Core Skills

System Generated Secondary Skills