Brand and Creative Strategy Manager

#ACN GN - SONG - MT New - Customer Insights - Research - Consultant

Job Title – Customer Insights Manager – Marketing + Level 9 (Consultant) + Entity (GN – Song)

Location Preference: Mumbai

Management Level: Level 9-Team Lead/Consultant

Must have skills: Customer & Marketing Insights, Marketing & Brand Strategy, Project Management & Delivery, Stakeholder Management & Influencing, Primary Research Methodologies

Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science & Consumer Psychology

Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Insights Manager. The primary purpose of this role is to support the Brand, Media, CFS, COL, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities

• Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.
• Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
• Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.
• Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
• Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
• Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.
• Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness.
• Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team.
• Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda.

Professional & Technical Skills

• 5+ years in research, strategy, marketing or brand related roles.
• Experience in marketing and brand strategy.
• Experience with brand development and design.
• Exceptional project management and delivery skills.
• Experience in campaign brief development.
• Experience managing large projects in a retail environment.
• Proven ability to develop strong stakeholder relationships.
• Strong team orientation.
• Strong communication, both written and verbal.
• Strong commercial acumen.
• Proven ability to influence and manage senior level stakeholders.
• Strong ability to negotiate with agencies on costs and timelines.
• Ability to work to tight deadlines and change work as required.
• Knowledge of primary research methodologies.
• Experience in working in retail / FMCG is highly desirable.
• Experience in working in a marketing role is highly desirable.
• Knowledge of behavioural science and consumer psychology is highly desirable.

Additional Information

• Key Stakeholders: GM Brand, Digital and Design; GM Media and Sponsorship; Head of Group Marketing Research and Insights; Head of Marketing Strategy and Transformation; Head of Marketing Operations; Head of Design and Digital Services; Head of Research and Analytics; Head of Customer Behaviour; Head of Store Experience Marketing; Head of Digital Marketing; Head of Marketing – Financial Services; Head of Brand and Content; Senior Marketing and Content Planning Manager; Senior Marketing Managers; Marketing Managers.
• Position Complexity: Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.