Social Media Marketing Executive

Job Title: Social Media Marketing Executive

Location: Mumbai

Experience: 1–3 Years

Job Summary

We are seeking a creative and performance-driven Digital Marketing Executive to manage paid advertising, social media marketing, content creation, and lead generation campaigns. The ideal candidate should have hands-on experience with Google Ads, Meta Ads, social media management, and graphic design tools.

Key Responsibilities

• Plan, execute, and optimize Google Ads (Search, Display, YouTube) campaigns.
• Manage Facebook & Instagram advertising campaigns for lead generation and brand awareness.
• Conduct keyword research, audience targeting, retargeting, and campaign performance analysis.
• Manage social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
• Create content calendars and publish engaging content regularly.
• Design social media creatives, ad banners, promotional materials, and basic video content.
• Monitor campaign KPIs and prepare performance reports.

Required Skills

• Google Ads & Meta Ads Manager
• Social Media Marketing
• Canva, Adobe Photoshop, Illustrator
• Basic Video Editing (CapCut, Premiere Pro, Canva)
• Content Writing & Copywriting
• Lead Generation Campaigns
• Google Analytics & GTM (Preferred)
• SEO Knowledge (Preferred)

Qualifications

• Bachelor's Degree in Marketing, Business, IT, or related field.
• Digital Marketing certification preferred.
• 1–3 years of relevant experience in digital marketing.

KPIs

• Lead Generation
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Social Media Growth & Engagement
• Website Traffic & Conversion Growth

You can also drop a mail to hr@edugenius.in