Graphic Designer

JOB PROFILE – GRAPHIC DESIGNER CUM VIDEO EDITORPosition: Graphic Designer cum Video Editor

Department: Marketing / Creative

Employment Type: Full-Time

Reporting To: Brand Manager / Marketing Head

Job ObjectiveWe are looking for a highly creative and skilled Graphic Designer cum Video Editor who can create premium, engaging, and brand-focused visual content across digital, social media, e-commerce, retail, and advertising platforms.

The candidate should have a strong understanding of graphic design, video editing, social media trends, product presentation, and visual storytelling.

Key Responsibilities1. Graphic Designing

• Create high-quality creatives for Instagram, Facebook, LinkedIn, YouTube, websites, and other digital platforms.
• Design social media posts, stories, carousels, banners, advertisements, and campaign creatives.
• Create website banners, marketplace creatives, product listing images, and promotional graphics.
• Design brochures, catalogues, flyers, standees, posters, POSM, and other print materials.
• Maintain consistent brand identity, fonts, colours, and overall visual language.

2. Video Editing & Reels

• Edit professional Instagram Reels, YouTube Shorts, product videos, advertisements, and campaign videos.
• Create engaging videos using transitions, motion graphics, typography, music, sound effects, and visual effects.
• Edit influencer, model, product shoot, event, and behind-the-scenes content.
• Convert raw footage into polished, high-quality marketing content.
• Create multiple video formats and sizes according to different social media platforms.

3. Product & Beauty Creatives

• Create premium product-focused creatives for cosmetics, skincare, beauty, and lifestyle products.
• Perform product retouching, background editing, colour correction, and image enhancement.
• Create product launch creatives, offer banners, combo creatives, and campaign visuals.
• Maintain premium and realistic product representation across all creatives.

4. AI Creative Tools

• Use AI tools to improve creative production and speed.
• Generate concepts, backgrounds, visual effects, AI videos, and campaign assets where required.
• Stay updated with new AI tools and trends related to graphic design and video production.

5. Social Media Content

• Work closely with the Brand Manager and Social Media Team to execute the monthly content calendar.
• Understand current Instagram and short-form video trends.
• Create strong hooks and visually engaging first 2–3 seconds for Reels.
• Adapt content according to trending formats while maintaining the brand's identity.

6. Advertising Creatives

• Create performance marketing creatives for Meta Ads, Google Ads, marketplace campaigns, and other digital advertising platforms.
• Develop multiple creative variations for A/B testing.
• Work with the performance marketing team to understand which creatives generate better CTR, engagement, and conversions.
• Continuously improve creatives based on campaign performance.

7. Photoshoot & Video Shoot Support

• Assist in planning product, model, influencer, and campaign shoots.
• Develop mood boards and creative references before shoots.
• Coordinate required shots according to social media and advertising requirements.
• Organize and maintain raw footage, edited videos, photographs, and creative assets.

Required Software & SkillsCandidate should have strong working knowledge of:

• Adobe Photoshop
• Adobe Illustrator
• Adobe Premiere Pro
• Adobe After Effects
• Canva
• CapCut or similar professional editing tools
• AI image/video generation tools
• Basic photography and videography knowledge
• Colour correction and retouching
• Motion graphics and typography
• Candidate Requirements2–5 years of relevant experience in Graphic Designing and Video Editing.
• Experience with Beauty, Cosmetics, Skincare, Fashion, Lifestyle, D2C, or E-commerce brands will be preferred.
• Strong creative portfolio is mandatory.
• Excellent understanding of social media content and current design trends.
• Ability to work on multiple projects simultaneously.
• Strong attention to detail and visual aesthetics.
• Ability to understand briefs and convert concepts into high-quality creatives.
• Should be comfortable working in a fast-paced marketing environment.

Key Performance Indicators (KPIs)Performance will be evaluated based on:

• Quality and creativity of designs
• Video/Reel quality and engagement
• Timely completion of assigned creatives
• Ad creative performance
• Brand consistency
• Speed of execution
• Social media content quality
• Product presentation quality
• Ability to generate fresh creative concepts
• Reduction in design errors and revisions

Primary GoalTo build a strong and premium visual identity for the brand by consistently creating high-quality graphics, videos, advertisements, and digital content that improve brand visibility, engagement, and sales.