Technical Sales Engineer

1. Position Objective To develop and grow sales of CVCPharma labeling machines in the Indian market, focusing on pharmaceutical, nutraceutical, food, cosmetics and other packaging industries. The role involves identifying new customers, developing sales opportunities, understanding technical requirements, recommending suitable labeling solutions and managing the complete sales cycle from initial enquiry to order closure.

2. Preferred Candidate Backgroaund

 4–7 years of experience in B2B sales of industrial capital equipment.

 2–3 years of experience in packaging machinery, labeling equipment, coding and marking, inspection systems or related automation equipment preferred.

 Experience selling to pharmaceutical and other regulated manufacturing industries is an advantage.

 Strong understanding of industrial machinery, mechanical systems and production-line applications.

 Experience in OEM machinery sales, technical quotations, customer demonstrations and commercial negotiations.

 Existing relationships with production, engineering, projects and procurement teams are beneficial.

 Candidates from packaging machinery manufacturers, distributors or system integrators are welcome.

3. Key Responsibilities

A. Sales & Business Development

 Identify and develop new business opportunities for CVCPharma labeling machines across assigned territories.

 Generate enquiries through customer visits, prospecting, referrals and existing industry relationships.

 Develop business with new customers and existing CVCPharma installations.

 Maintain an active sales pipeline with regular follow-up and clear closure plans.

 Achieve agreed targets for order booking, revenue and new customer acquisition.

B. Technical Sales & Application Development

 Understand customer applications, including container types, label specifications, production speeds, line integration and inspection requirements.

 Recommend suitable labeling solutions, including wraparound labeling systems, based on customer requirements.

 Coordinate technical feasibility assessments, machine configurations and customer demonstrations with engineering and OEM teams.

 Prepare accurate technical proposals, quotations, comparative presentations and updated URS responses.

 Identify opportunities to integrate labeling machines with coding, inspection, serialization and other packaging equipment.

C. Customer & Commercial Management

 Manage the complete sales cycle, from enquiry and technical discussions to quotation, negotiation and purchase order closure.

 Build relationships with decision-makers across production, engineering, projects, quality and procurement.

 Monitor competitor offerings, pricing, product positioning and market developments.

 Coordinate with internal teams on order execution, customer communication and post-sales requirements.

 Maintain accurate CRM records, opportunity forecasts and periodic sales reports.

4. Essential Skills CVCPharma LLP | Technical Sales Engineer – Labeling Machines

 Strong B2B capital equipment sales capability.

 Technical aptitude to understand machinery applications and customer requirements.

 Ability to conduct independent customer visits and technical presentations.

 Commercial negotiation and order-closing skills.

 Good written and verbal communication in English and Hindi; Marathi is an advantage.

 Proficiency in Excel, PowerPoint and CRM applications.

 Willingness to travel extensively within the assigned territory.

5. Performance Expectations Performance will be evaluated against measurable business outcomes, including:

 Sales order booking against assigned targets.

 Number of qualified new customer opportunities developed.

 Enquiry-to-order conversion rate and new customer account development.

 Sales pipeline value and forecast accuracy.

 Timeliness and quality of technical and commercial follow-up.

 Customer relationship development and repeat business.