Social Media Manager

Social Media Manager — Job Responsibilities

1. Social Media Management

• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Create and publish daily/weekly content.
• Develop content calendars and posting schedules.
• Create Reels, videos, stories, carousels and property posts.
• Maintain consistent branding and professional presentation.

• Monitor comments, messages and audience engagement.

2. Paid Advertising & Campaigns

• Plan, launch and manage paid campaigns on Meta and other relevant platforms.
• Create campaigns for Dubai property leads, events, project launches and investor enquiries.
• Manage audience targeting, budgets, creatives and campaigns.
• Monitor CPL, lead quality, conversion rates and ROI.
• Continuously test and optimize campaigns.

3. Lead Generation

• Generate qualified leads through social media and paid campaigns.
• Develop strategies to increase enquiries from potential Dubai property buyers.
• Coordinate with the sales team for proper lead follow-up.
• Track lead sources and campaign performance.

4. CRM Management

• Maintain and update the company's CRM.
• Enter and organize new leads generated through social media and campaigns.
• Assign leads to sales team members.
• Track lead status: New → Contacted → Qualified → Meeting → Site Visit/Event → Negotiation → Closed.
• Follow up with the sales team to ensure no lead is missed.
• Prepare weekly/monthly lead and conversion reports.

5. Content & Property Marketing

• Research Dubai real estate projects, developers and market trends.
• Create content around new launches, payment plans, ROI, locations and infrastructure.
• Promote monthly property events and campaigns.
• Coordinate property photos, videos and marketing materials.
• Work with designers, video editors and external agencies when required.

6. Analytics & Reporting

• Track social media growth and engagement.
• Monitor campaign performance and lead costs.
• Identify which cities, audiences, content and campaigns generate the best leads.
• Prepare weekly and monthly performance reports.
• Recommend improvements based on data.

7. Event Promotion

• Promote Dubai property exhibitions/events before, during and after the event.
• Run location-based campaigns to generate registrations.
• Manage event enquiries and registrations through social media.
• Retarget people who interacted with event campaigns.