Social Media & Content Marketing Manager

Immediate Hiring: Social Media & Content Marketing ManagerSpecialisation: Social Media, Content, WhatsApp Marketing, AI-Calling Campaigns and Lead Generation

Job DetailsCompany: BLook AI / MarketMen Group

Department: Marketing & Communication

Job Category: Digital Marketing

Functional Area: Social Media Marketing and Content Marketing

Location: Kurla West, Mumbai

Work Arrangement: Full-time | Work from Office

Experience Required: 3–6 years

Joining: Immediate or within a short notice period

Compensation: ₹50,000–₹70,000 per month, depending on experience, portfolio and demonstrated capabilities

About the RoleWe are looking for a hands-on and strategically strong Social Media & Content Marketing Manager to manage social media strategy, content creation, WhatsApp marketing, AI-calling campaigns, database procurement coordination and lead-generation communication across our multiple business verticals:

• MarketMen – Corporate events, BTL activations, experiential marketing, rural activations and employee engagement
• BLook – Space discovery, space monetisation and hyperlocal advertising
• BLookHub – SaaS applications, Queueless, QR solutions, AI Calling and business automation
• Pertingo – Branding, fabrication, retail deployment and nationwide execution
• MyShaadiPlanner – Wedding planning, wedding services and vendor ecosystem

This is not merely a social media posting and scheduling role. We need someone who can understand different businesses, develop separate communication strategies for every brand and help convert digital engagement into qualified enquiries, meetings, registrations, subscriptions and business opportunities.

The selected candidate will work closely with management, sales teams, designers, video editors, the technology team and the performance marketing agency.

• Key Responsibilities1. Social Media Strategy and ManagementDevelop separate monthly and quarterly social media strategies for every business vertical.
• Understand the positioning, audience and business objectives of each brand.
• Prepare monthly content calendars aligned with sales priorities, festivals, industry developments and business opportunities.
• Recommend the most suitable platforms and content formats for each brand.
• Manage content across:
• 
  
• LinkedIn company pages
• Leadership LinkedIn profiles
• Instagram
• Facebook
• YouTube
• Google Business Profile
• Blogs and websites
• Other relevant digital platforms
• Plan campaigns for:
• 
  
• Brand awareness
• Client acquisition
• Advertiser acquisition
• Space-owner onboarding
• Vendor and partner onboarding
• SaaS product adoption
• Wedding-planning enquiries
• Subscriptions and registrations
• Qualified lead generation
• Monitor competitors, platform trends, content opportunities and industry developments.
• Proactively suggest new campaigns instead of depending only on management briefs.
• Maintain a distinct and consistent brand voice for every vertical.
• Publish approved content according to the agreed calendar.
• Manage relevant comments, messages and enquiries.
• Ensure that potential business enquiries are promptly passed to the appropriate sales team.

2. Content Creation and CopywritingCreate persuasive, accurate and platform-specific content for:

• Social media posts and captions
• LinkedIn posts and articles
• Carousels and infographics
• Reels and short-video scripts
• Websites and landing pages
• WhatsApp campaigns
• Email campaigns and newsletters
• Lead-generation advertisements
• Blogs and industry articles
• Company profiles and presentations
• Case studies and success stories
• Opportunity reports
• Sales messages and follow-ups
• Campaign brochures and pitch material
• Founder and leadership communication

The candidate should be able to:

• Create strong headlines, hooks and calls to action.
• Convert complex products and services into simple customer benefits.
• Write for both B2B and B2C audiences.
• Repurpose one campaign or article into multiple platform-specific formats.
• Proofread all communication for grammar, tone, accuracy and brand consistency.
• Brief designers and video editors for creative execution.
• Ensure that all published content is original, relevant and human-reviewed.
• 3. WhatsApp MarketingDevelop a separate WhatsApp marketing strategy for each vertical.
• Segment audiences such as:
• 
  
• Existing clients
• Prospective clients
• Advertisers and brands
• Space owners
• Societies and RWAs
• Vendors and partners
• Corporates
• Wedding partners
• Couples and families
• SaaS prospects
• Prepare WhatsApp campaign calendars.
• Write promotional, educational, follow-up, reminder and re-engagement messages.
• Create approved WhatsApp template messages.
• Develop automated lead-nurturing journeys.
• Plan separate WhatsApp journeys for different lead categories.
• Coordinate click-to-WhatsApp campaigns with the performance marketing agency.
• Integrate WhatsApp communication with website leads, Meta leads, AI calls and CRM records.
• Monitor delivery, response, qualification, meeting and conversion rates.
• Maintain proper consent, opt-out and communication discipline.
• Avoid excessive, repetitive or irrelevant messaging.

WhatsApp should be used strategically for lead qualification, nurturing, meeting generation, onboarding and conversion—not merely for bulk broadcasting.

• 4. AI-Calling Campaign ManagementIdentify products, services and audiences suitable for AI-calling campaigns.
• Define the objective of each AI-calling campaign.
• Develop calling scripts, call flows, FAQs and objection-handling responses.
• Ensure that every call checks whether the respondent is the correct person or decision-maker.
• Design call outcomes including:
• 
  
• Live transfer to a salesperson
• Meeting or callback scheduling
• WhatsApp follow-up
• Information sharing
• Future nurturing
• Not-interested tagging
• Opt-out tagging
• Coordinate database uploads and campaign scheduling with the technology team.
• Review call recordings and campaign reports.
• Identify issues involving pronunciation, language understanding, objections, incorrect responses, call transfers or disconnections.
• Continuously improve scripts based on actual conversations.
• Track:
• 
  
• Calls attempted
• Calls connected
• Meaningful conversations
• Decision-makers reached
• Interested respondents
• Qualified leads
• Meetings generated
• Follow-ups completed
• Final conversions
• Coordinate technical corrections with the AI-calling technology team.
• Ensure compliance with appropriate calling hours, consent, DND and opt-out requirements.

The candidate will manage the strategy, scripts, coordination, quality and results of AI-calling campaigns. The technology team will remain responsible for the underlying software and technical development.

• 5. Database Procurement and Quality ManagementDefine campaign-specific database requirements based on:
• 
  
• Industry
• Business category
• City and location
• Company size
• Designation
• Decision-maker profile
• Product or service being promoted
• Campaign objective
• Identify reliable database vendors and legitimate data sources.
• Obtain sample databases before recommending a purchase.
• Coordinate sample verification through calling or other suitable methods.
• Evaluate whether the database contains relevant and reachable decision-makers.
• Negotiate replacement terms for invalid, duplicated or incorrect records.
• Maintain separate databases for different brands, audiences and campaigns.
• Prevent duplication across purchased, existing and campaign-generated data.
• Track the source, purchase date, cost and campaign usage of each database.
• Coordinate periodic data cleaning, updating and enrichment.
• Ensure that data is procured and used through legitimate and compliant sources.
• Measure database quality based on:
• 
  
• Valid-number percentage
• Connect rate
• Correct-contact percentage
• Decision-maker percentage
• Qualified-lead percentage
• Meetings generated
• Cost per qualified lead
• Conversion and revenue

The candidate will manage database requirements, vendor coordination, sample validation and quality control. Large-scale manual database collection may be supported by a junior coordinator or an external vendor.

• 6. Lead Generation and Funnel CoordinationDevelop organic campaigns designed to generate qualified business enquiries.
• Create campaign-specific calls to action linked to WhatsApp, landing pages, forms or meetings.
• Coordinate campaign communication, creatives and landing-page messaging with the performance marketing agency.
• Review paid campaign content for audience relevance and brand consistency.
• Monitor leads received from:
• 
  
• Meta
• Google
• LinkedIn
• Websites
• Landing pages
• WhatsApp
• AI calling
• Purchased databases
• Organic social media
• Ensure that leads are assigned to the appropriate salesperson or business vertical.
• Develop follow-up communication for different lead categories.
• Track every lead through stages such as:
• 
  
• New lead
• Contact attempted
• Connected
• Decision-maker confirmed
• Qualified
• Meeting scheduled
• Proposal submitted
• Follow-up
• Converted
• Lost or not interested
• Coordinate AI calling, WhatsApp, email and human sales follow-ups as one connected funnel.
• Identify reasons for poor lead quality or conversion.
• Recommend improvements in targeting, content, databases, calling scripts and follow-up processes.
• 7. Articles, Publications and Thought LeadershipIdentify relevant topics connected with:
• 
  
• Events and activations
• Employee engagement
• Hyperlocal advertising
• Space monetisation
• SaaS and business automation
• AI Calling
• QR solutions
• Retail branding and fabrication
• Wedding planning
• Industry and seasonal opportunities
• Write blogs, expert articles, founder posts and industry insights.
• Prepare articles for trade publications, business portals, external websites and partner platforms.
• Draft press notes, company announcements and media-ready information.
• Develop authored articles for management and company spokespersons.
• Coordinate the submission of articles to appropriate publications.
• Maintain a list of relevant publications, portals and industry platforms.
• Coordinate with external PR or media partners when required.

Writing articles, press notes and publication content will form part of this position. Formal media relations, guaranteed placements and paid PR activities may be managed separately through external partners.

• Brand-Specific Campaign ResponsibilitiesMarketMenCorporate events
• Employee engagement
• BTL and experiential marketing
• Retail and mall activations
• Corporate-park activations
• Rural marketing
• Product launches
• Exhibitions
• Annual integrated marketing programmes
• BLookSpace-owner onboarding
• Society and RWA onboarding
• Advertiser and brand acquisition
• Vendor onboarding
• Hyperlocal advertising opportunities
• Paid subscriptions
• Festive and seasonal spaces
• BLookHubQueueless
• AI Calling
• QR campaign solutions
• Visitor and access management
• Lead-generation applications
• Sales automation
• White-label SaaS solutions
• PertingoRetail branding
• Fabrication
• Signage and installations
• Wall advertising
• Nationwide deployment
• Exhibition and activation setups
• Vendor-network development
• MyShaadiPlannerWedding-planning enquiries
• Destination weddings
• Full-service wedding planning
• Wedding-vendor onboarding
• Partner collaborations
• Lead nurturing for couples and families

Reporting and Performance MeasurementThe candidate must submit weekly and monthly reports separately for every brand, covering:

• Content planned versus published
• Reach and impressions
• Engagement rate
• Relevant follower growth
• Website traffic
• WhatsApp responses and enquiries
• AI-calling performance
• Database validity and quality
• Qualified leads generated
• Meetings scheduled
• Proposals submitted
• Registrations, subscriptions and onboarding
• Campaign-wise lead quality
• Cost per qualified lead
• Lead-to-meeting conversion
• Lead-to-business conversion
• Best- and worst-performing content
• Pending follow-ups
• Corrective actions
• Priorities for the following month

The role will be evaluated on genuine business outcomes—not merely likes, impressions or follower counts.

• Required SkillsExcellent written and spoken English.
• Working knowledge of Hindi.
• Marathi or another Indian language will be an advantage.
• Strong copywriting, proofreading and communication skills.
• Experience managing multiple brands, products or business categories.
• Strong knowledge of LinkedIn, Instagram, Facebook, YouTube and WhatsApp Business.
• Experience with both B2B and B2C marketing.
• Understanding of content funnels, lead nurturing and conversion-oriented communication.
• Ability to prepare social media calendars and campaign strategies independently.
• Familiarity with Meta Business Suite, LinkedIn Analytics, Google Analytics and CRM systems.
• Basic understanding of SEO, landing-page copy and email marketing.
• Ability to brief and coordinate with designers, video editors, developers and agencies.
• Working knowledge of Canva or a similar tool will be preferred.
• Experience with WhatsApp API platforms, AI-calling systems, CRM, lead management or marketing automation will be an advantage.
• Ability to use AI tools responsibly while ensuring that final content is accurate, original and human-reviewed.

Ideal CandidateWe are looking for someone who:

• Thinks strategically but is also willing to execute.
• Understands the difference between engagement and business generation.
• Can manage multiple brands without mixing their positioning.
• Can quickly understand new products and translate features into customer benefits.
• Takes ownership of content calendars, campaign coordination and reporting.
• Can work with management, sales teams, designers, technology teams and external agencies.
• Is proactive in identifying trends and business opportunities.
• Is organised, accountable and comfortable working with targets.
• Can join immediately or within a short notice period.
• Preferred QualificationsGraduate or postgraduate in marketing, advertising, communications, journalism or a related field.
• 3–6 years of relevant experience.
• Agency or multi-brand experience will be preferred.
• Experience in events, advertising, SaaS, technology, real estate, retail branding or wedding services will be valuable.
• A relevant portfolio is mandatory.

Key Performance IndicatorsThe candidate’s performance will be evaluated on:

• Timely execution of approved content calendars.
• Quality, originality and accuracy of communication.
• Relevant audience growth and engagement.
• Number and quality of enquiries generated.
• WhatsApp response and conversion performance.
• AI-calling connection and lead-qualification performance.
• Database validity and decision-maker accuracy.
• Qualified meetings generated.
• Registrations, subscriptions and onboarding influenced.
• Improvement in lead-to-meeting and lead-to-conversion rates.
• Accuracy and usefulness of reporting.
• Ability to manage all brands without delayed or duplicated communication.

First 30-Day ExpectationsThe selected candidate will be expected to:

• Audit all existing social media pages and communication.
• Understand each business vertical, product and target audience.
• Prepare separate content pillars for every brand.
• Submit a 30-day social media and content calendar.
• Prepare a WhatsApp audience-segmentation and messaging plan.
• Review existing AI-calling flows, scripts and reports.
• Define database requirements for priority campaigns.
• Recommend immediate lead-generation campaigns.
• Establish a campaign and lead-tracking dashboard.
• Create a content-approval and lead-escalation process.
• Start publishing priority campaigns within the first week.

Application RequirementsCandidates should share:

• Updated CV
• Current salary
• Expected salary
• Notice period
• Earliest joining date
• Portfolio or links to social media pages managed
• Examples of campaign results
• Two sample social media campaigns
• One sample LinkedIn post
• One sample WhatsApp lead-nurturing sequence
• One sample AI-calling flow or script, if available
• One article or long-form writing sample

How to ApplyEmail Subject: Application – Social Media & Content Marketing Manager

Apply at: hr@blookai.com

Location: Kurla West, Mumbai

Joining: Immediate

Compensation: ₹50,000–₹70,000 per month, based on experience and capabilities