Sales & Marketing Executive

Mayur Metal Industries is looking for a proactive and result-oriented Sales & Marketing Executive to develop the market for Duplex Stainless Steel Bars and generate business directly from end users.

The primary responsibility of this role will be to identify the right industries and customers for the Duplex Stainless Steel grades and sizes available in our stock, approach potential customers, understand their requirements, pitch our products, and convert opportunities into sales.

This is a hands-on B2B sales role requiring strong market development, customer interaction, lead generation and follow-up skills.

Key Responsibilities

1. Market Development

• Identify industries and applications where Duplex Stainless Steel Bars are regularly used.
• Research and develop a database of potential end users, OEMs, manufacturers, fabricators and engineering companies.
• Identify customers based on the grades, sizes and specifications currently available in Mayur Metal Industries’ stock.
• Develop new markets and customer segments rather than relying only on existing enquiries.
• Study competitor activity, market pricing and customer requirements.

2. Lead Generation & Customer Identification

• Proactively generate new B2B leads through:
• Online research
• Industrial directories and databases
• LinkedIn and other professional platforms
• Industry associations and exhibitions
• Existing customer references
• Vendor/customer networks
• Cold calling and direct customer visits
• Identify the right decision-makers such as Purchase Managers, Procurement Heads, Material Managers, Production Heads, Design/Engineering teams and Directors.
• Maintain and continuously update a structured customer and prospect database.

3. Product Pitching & Sales

• Contact prospective customers and introduce Mayur Metal Industries and its Duplex Stainless Steel products.
• Understand customer requirements including:
• Grade
• Size
• Quantity
• Application
• Specification/standard
• Certification requirements
• Delivery requirements
• Recommend suitable products from available stock based on customer requirements.
• Prepare and send quotations in coordination with the internal team.
• Follow up consistently on quotations and enquiries and convert them into orders.
• Negotiate commercially with customers while maintaining company margins.

4. End-User Development

Focus particularly on developing direct end-user business rather than only trading enquiries.

Potential customer segments may include:

• Oil & Gas
• Petrochemical
• Chemical & Process Industries
• Power
• Pumps & Valves
• Marine & Offshore
• Heat Exchangers
• Pressure Equipment
• Engineering & Fabrication
• Pharmaceutical & Process Equipment
• Water & Desalination
• Industrial Machinery and Equipment Manufacturers

The executive will be expected to identify which segments are most relevant to the specific grades and sizes available in stock and focus sales efforts accordingly.

5. Customer Visits & Relationship Management

• Schedule and conduct regular customer meetings and visits.
• Understand upcoming projects and procurement requirements.
• Build long-term relationships with key customers.
• Track customer requirements and ensure timely follow-up.
• Develop repeat business from successfully acquired customers.

6. Sales Pipeline & Reporting

• Maintain a clear pipeline of prospects, enquiries, quotations and orders.
• Provide regular updates on:
• New leads generated
• Customer meetings
• Enquiries received
• Quotations submitted
• Follow-ups
• Orders won/lost
• Expected sales
• Maintain accurate records in CRM/ERP/Excel as required.
• Work towards monthly and quarterly sales targets.

Key Performance Indicators (KPIs)

The role will be measured primarily on business development and sales results, including:

• Number of qualified new end-user accounts identified
• New customer meetings and interactions
• New enquiries generated
• Quotations generated
• Conversion of enquiries into orders
• Monthly sales value
• Gross margin generated
• Number of new active customers
• Repeat business from newly acquired customers
• Development of new applications/industries for stocked material

Candidate Profile

We are looking for someone who is:

• Highly proactive and sales-oriented
• Comfortable with cold calling and approaching new customers
• Good at identifying and developing new business opportunities
• Confident in speaking with purchase and technical teams
• Persistent with follow-ups and negotiations
• Good at understanding customer requirements
• Willing to make customer visits and travel when required
• Strong in communication and relationship building
• Comfortable working with targets and measurable sales goals
• Able to work independently and take ownership of the sales pipeline

Preferred Experience

Candidates with experience in industrial B2B sales, particularly in:

• Stainless Steel / Special Steels
• Nickel Alloys
• Titanium
• Engineering metals
• Industrial components
• Pipes, tubes, bars or forgings
• Oil & Gas / Petrochemical / Chemical equipment
• Pumps, valves and process equipment

will be preferred.

Knowledge of Duplex Stainless Steel grades, applications and ASTM/EN specifications will be an advantage, but is not mandatory for the right sales-oriented candidate.

What We Expect From This Role

This is not a desk-based enquiry-handling position.

The person should be able to go into the market, find the right customers, create opportunities and close business.

The ideal candidate should think:

“What material do we have in stock → Where is this material used → Which companies consume it → Who is the decision-maker → How do I reach them → How do I pitch our material → How do I convert the opportunity into an order?”