Marketing Manager

MARKETING MANAGER – JOB DESCRIPTION

Company: Ghost Kitchens India Pvt. Ltd.

Brand: Bad Boy Pizza

Location: Mumbai

Working Hours: 10:00 AM – 7:00 PM

Employment Type: Full-Time

Salary: ₹30,000 – ₹45,000 per month

About the Role

We are looking for an experienced and creative Marketing Manager to lead marketing initiatives across our QSR, restaurant, café and cloud kitchen businesses. The ideal candidate should have strong expertise in digital marketing, social media, influencer marketing, content strategy and campaign management.

Key Responsibilities

• Develop and execute marketing strategies to increase brand awareness, customer engagement and revenue.

• Plan and manage digital marketing campaigns across Instagram, Facebook, Google and other relevant platforms.

• Manage social media pages and ensure consistent, engaging and brand-aligned content.

• Develop monthly content calendars for brands and outlets.

• Plan and execute Reels, video content, campaigns and promotional activities.

• Manage influencer marketing campaigns, collaborations and brand partnerships.

• Coordinate with content creators, designers, video editors, influencers and external vendors.

• Track social media trends and implement innovative ideas relevant to the F&B/QSR industry.

• Plan and execute outlet-level marketing activities, launches, offers and promotional campaigns.

• Work closely with the operations and outlet teams to execute marketing campaigns effectively.

• Monitor campaign performance and prepare regular reports on reach, engagement, leads and ROI.

• Manage marketing budgets and ensure effective utilization of resources.

• Conduct competitor and market analysis to identify new opportunities.

• Ensure consistent brand communication across all platforms and customer touchpoints.

• Lead and guide the marketing team to achieve business and brand objectives.

Required Skills & Qualifications

• 3–6 years of experience in Marketing, Digital Marketing, Brand Marketing or F&B/QSR Marketing.

• Strong knowledge of social media platforms, especially Instagram.

• Hands-on experience in influencer marketing and collaborations.

• Strong understanding of Reels, content creation and social media trends.

• Experience in managing marketing campaigns from planning to execution.

• Strong vendor and agency management skills.

• Excellent communication, coordination and negotiation skills.

• Creative mindset with a strong understanding of branding and customer engagement.

• Ability to work in a fast-paced and target-driven environment.

• F&B/QSR/Restaurant experience will be preferred.

Key Performance Indicators

• Brand awareness and social media growth

• Engagement and reach

• Influencer campaign performance

• Customer acquisition and campaign ROI

• Outlet-level marketing performance

• Content quality and consistency

• Successful execution of marketing campaigns

What We Offer

• Opportunity to work with a growing F&B/QSR company.

• Opportunity to manage and grow multiple food brands.

• Creative and fast-paced work environment.

• Opportunity to take ownership of marketing initiatives and campaigns.