Field Marketing Manager

Job Description for Marketing Manager

Position: Executive / Assistant Manager – Alliance

Location: Mumbai (Andheri)

Experience Required: 2–6 years

Compensation (CTC): ₹6–11 lakhs per annum

Weekly Off: 1 weekday

Key Skills: BTL, Lead Generation

Roles & Responsibilities:

• Develop strategies at cohort/industry level for targeting B2B partnerships (BFSI, IT-ITES, Manufacturing, Logistics, Retail, etc.).
• Design execution frameworks for alliance acquisition at branch level.
• Build customer funnels through hunting and farming activities. Sign alliances with corporates, PSUs, retail, financial institutions, e-commerce players, etc.
• Focus on alliances that generate solicited/consented leads from partner customer bases (Banks, Loyalty Programs, Premium bases).
• Ensure smooth functioning and maintain relationships with partners (including barter arrangements) by coordinating internally for their needs.
• Set benchmarks in process compliance from lead to sale. Maintain dashboards and manage funnels for individual and branch targets