Digital Marketing Executive

Key Responsibilities – Digital Marketing Executive

• Generate quality leads through digital channels such as social media, Google, and other online platforms
• Plan, create, and manage content across social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Design basic creatives for posts, ads, and promotional campaigns
• Run and manage paid advertising campaigns, 
• Monitor ad performance and optimize campaigns to improve lead generation and ROI
• Post regular updates, promotions, and engagement content on social media platforms
• Coordinate with sales team to align lead generation efforts with business goals
• Track and report campaign performance metrics (reach, engagement, leads, conversions)
• Stay updated with latest digital marketing trends and tools