Digital Marketing Executive

Job Description:

We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute online marketing activities, improve brand visibility, generate leads, and drive customer engagement across digital platforms.

Key Responsibilities:

• Plan and execute digital marketing campaigns across various online platforms.
• Manage social media accounts and create engaging content.
• Handle SEO, SEM, Google Ads, and social media advertising activities.
• Conduct keyword research and monitor website performance.
• Generate and nurture leads through digital channels.
• Analyze campaign performance using tools such as Google Analytics and social media insights.
• Coordinate with the content and creative teams for marketing materials.
• Monitor competitors and identify new digital marketing opportunities.
• Prepare regular reports on campaign performance, leads, traffic, and conversions.

Required Skills:

• Good knowledge of SEO, Google Ads, Social Media Marketing, and Email Marketing.
• Strong communication and content-writing skills.
• Basic knowledge of Google Analytics and other digital marketing tools.
• Creative thinking and analytical ability.
• Ability to manage multiple campaigns and meet deadlines.

Education:

Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. Digital Marketing certification will be an added advantage.