Content Writer

Role Overview

We're looking for a passionate storyteller who can create engaging, original, and high-converting content across multiple platforms. Your job isn't just writing captions, it's building a brand voice that people remember.

You should know how to make food look irresistible through words, create viral content ideas, and communicate our USPs in ways that feel natural rather than promotional.

Key Responsibilities

Write original social media captions, reels scripts, and campaign concepts.

Develop creative content around food, festivals, trends, and customer emotions.

Research current social media trends and adapt them to the Son of Swaad brand.

Create engaging website content, landing pages, FAQs, blogs, and SEO articles.

Write promotional content for new launches, offers, franchises, and events.

Brainstorm viral content ideas with the marketing and design teams.

Maintain a consistent brand tone across all communication channels.

Understand customer psychology and write content that drives engagement and conversions.

Develop storytelling-based content instead of generic promotional copy.

Create content calendars and campaign themes.

What We're Looking For

Must Have

Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn).

Experience writing for food, restaurant, FMCG, lifestyle, or consumer brands.

Ability to think creatively without depending entirely on AI-generated content.

Strong research skills and awareness of current digital trends.

Understanding of SEO fundamentals.

Ability to write for different audiences and formats.

Good communication and collaboration skills.

Bonus Skills

Basic understanding of Canva or Adobe tools.

Experience with Meta marketing campaigns.

Familiarity with influencer marketing.

Knowledge of Google Search trends and keyword research.

Experience using AI tools as assistants, not as replacements for original thinking.

What We Don't Want

Copy-paste content from ChatGPT or other AI tools.

Generic captions that every food brand posts.

Plagiarized blogs or website content.

Writers who cannot explain the reasoning behind their creative ideas.

Low-effort content with no understanding of branding or audience.

Selection Process

Applicants may be asked to complete a paid writing assignment to demonstrate originality, creativity, and brand understanding. The evaluation will focus on:

Originality

Creativity

Storytelling ability

Brand understanding

SEO awareness

Trend adaptation

Overall writing quality

Why Join Son of Swaad?

Work with one of India's fastest-growing vegetarian restaurant brands.

Freedom to experiment with creative campaigns and storytelling.

Opportunity to build a brand voice that reaches millions.

Work alongside a passionate marketing team focused on innovation.

Significant opportunities for growth as the brand expands nationwide.