Field Marketing Executive

Key Responsibility Areas

A. Area Selection & Field Planning

• Identify and select two target areas daily for marketing activities
• Focus on:
• High footfall zones
• Residential areas
• Commercial locations
• Plan daily field visits based on target coverage, Maximum local reach and visibility.

🔹 B. Direct Customer Approach

• Approach potential customers in selected areas
• Introduce showroom, brand, and product categories
• Build initial customer interest and trust, convert public interaction into a showroom visit.

🔹 C. Branding & Scheme Explanation

• Clearly explain:
• Gold saving schemes
• Offers and benefits
• Communicate brand value and trust factors
• Answer basic customer queries confidently, improve scheme awareness and conversion.

🔹 D. Pamphlet Distribution & Promotion

• Distribute pamphlets in targeted locations
• Ensure proper communication while handing over materials
• Avoid random distribution; focus on quality interaction, effective lead generation, not just distribution.

🔹 E. Lead Generation & Tracking

• Collect basic customer details (Name / Contact)
• Share leads with showroom / CRM team
• Maintain daily lead tracking record and build a consistent lead pipeline.

🔹 F. Coordination with Sales Team

• Inform showroom team about leads and expected visits
• Support customer walk-in conversion
• Align field activity with showroom sales targets, convert marketing effort into sales.

🔹 G. Daily Reporting & Discipline

• Submit daily report:
• Area covered
• Leads generated
• Pamphlets distributed
• Maintain reporting accuracy and timeliness, Performance tracking and accountability.