Performance Marketer

Performance Marketer

Location : Mangalore, Karnataka

Experience : 5+ Years

Position Type: Full-Time

Languages : Kannada & English

About the Role

We are looking for an experienced and results-driven Performance Marketer with 5+ years of hands-on experience in lead generation, paid advertising, and performance marketing across multiple digital platforms.

The ideal candidate should have strong expertise in managing high-value advertising campaigns, optimizing lead generation funnels, and driving measurable business results through Meta, Google, LinkedIn, and other social media platforms.

Key Responsibilities

• Plan, execute, and optimize performance marketing and lead generation campaigns across Meta, Google, LinkedIn, and other relevant platforms.
• Develop and implement digital advertising strategies aligned with business and lead-generation objectives.
• Manage and optimize monthly advertising budgets of ₹15 Lakhs+.
• Monitor campaign performance, CPL, CPA, CTR, conversion rates, ROAS, and other key performance metrics.
• Identify opportunities to improve campaign performance, lead quality, and conversion rates.
• Conduct A/B testing of ad creatives, audience segments, landing pages, and campaign strategies.
• Work closely with the sales and marketing teams to improve lead quality and conversion.
• Analyze campaign data and prepare regular performance reports with actionable insights.
• Stay updated with the latest trends, algorithm changes, advertising tools, and best practices in performance marketing.
• Manage audience targeting, remarketing, retargeting, and funnel-based campaigns.
• Ensure effective utilization of advertising budgets while achieving defined acquisition and lead-generation targets.

Required Skills & Qualifications

• 5+ years of proven experience in Performance Marketing / Digital Marketing.
• Strong hands-on experience in Lead Generation campaigns.
• Expertise in Meta Ads, Google Ads, and LinkedIn Ads.
• Experience managing ₹15 Lakhs+ monthly advertising spend.
• Strong understanding of paid social media marketing and digital acquisition funnels.
• Proven track record of generating quality leads and improving campaign ROI.
• Strong analytical and data-driven approach to decision-making.
• Experience with campaign tracking, analytics, conversion tracking, and performance reporting.
• Strong knowledge of audience targeting, retargeting, remarketing, and campaign optimization.
• Excellent communication and coordination skills.
• Experience handling large-scale lead generation campaigns.
• Strong understanding of the Indian digital advertising ecosystem.
• Ability to independently manage campaigns from strategy → execution → optimization → reporting.
• Comfortable working with performance targets and measurable KPIs.
• Should be proactive, analytical, and focused on delivering business results.

What We’re Looking For

We are looking for someone who can own the complete performance marketing function, manage significant ad budgets, generate high-quality leads, and continuously optimize campaigns to deliver strong ROI.

If you have successfully managed ₹15 Lakhs+ monthly ad spends and have a strong track record in lead generation, we would love to hear from you.