Sales Manager

Department Sales

Reports To Regional Sales Manager / General Manager / Director of Sales

Job SummaryThe Sales Manager is responsible for driving sales growth, achieving revenue targets, developing sales strategies, and leading the sales team. This role focuses on acquiring new customers, strengthening existing client relationships, identifying market opportunities, and ensuring the successful execution of the company's sales objectives.

• Key ResponsibilitiesDevelop and implement sales strategies to achieve business goals and revenue targets.
• Lead, motivate, coach, and manage the sales team to maximize performance.
• Set individual and team sales targets and monitor progress.
• Identify new business opportunities and expand the customer base.
• Build and maintain strong relationships with key customers and business partners.
• Conduct customer meetings, product presentations, and commercial negotiations.
• Prepare sales forecasts, budgets, and periodic performance reports.
• Monitor market trends, customer requirements, and competitor activities.
• Collaborate with marketing, operations, finance, and customer service teams to improve business performance.
• Ensure timely order execution, collections, and customer satisfaction.
• Recruit, train, and develop sales personnel.
• Review sales performance regularly and implement corrective actions where necessary.
• Ensure compliance with company policies, pricing guidelines, and sales processes.
• QualificationsBachelor's degree in Business Administration, Marketing, Sales, or a related field.
• MBA or equivalent qualification is preferred.
• 5–10 years of sales experience, including at least 2–3 years in a managerial role.
• Required SkillsStrong leadership and team management skills.
• Excellent communication, presentation, and negotiation abilities.
• Proven track record of achieving sales targets.
• Business development and customer relationship management skills.
• Strategic planning and analytical thinking.
• Proficiency in CRM software and Microsoft Office.
• Strong problem-solving and decision-making abilities.
• Ability to work under pressure and manage multiple priorities.
• Key Performance Indicators (KPIs)Achievement of monthly, quarterly, and annual sales targets.
• Revenue and profit growth.
• New customer acquisition.
• Customer retention and satisfaction.
• Sales team productivity.
• Sales pipeline conversion rate.
• Forecast accuracy.
• Collection efficiency and outstanding receivables.
• Preferred CompetenciesStrategic thinking.
• Commercial acumen.
• Relationship management.
• Leadership and coaching.
• Results-oriented mindset.
• Adaptability and change management.
• Working ConditionsFull-time position.
• Frequent travel for customer meetings and business development.
• Flexible working hours based on business requirements.