Sales Executive

HCV SPARE PARTS TECHNICAL SALES EXECUTIVECompany: Kannalagan Auto Parts – Kannalagan Group of Companies

Industry: Heavy Commercial Vehicle Spare Parts

Job Type: Full-time

Department: Sales / Spare Parts

Location: [Insert Location]

Experience: 2–8 years

Qualification: 12th / ITI / Diploma / Automobile / Mechanical preferred

About Kannalagan Auto PartsKannalagan Auto Parts is part of the Kannalagan Group of Companies, operating in the heavy commercial vehicle spare-parts industry.

Our group has experience in both used and new heavy commercial vehicle spare parts.

Kannalagan Auto Parts specializes in new spare parts for heavy commercial vehicles, serving customers across multiple brands including:

• Tata
• Ashok Leyland
• BharatBenz
• Eicher
• MAN
• AMW

We are looking for an experienced and responsible HCV Spare Parts Technical Sales Executive who has strong practical knowledge of heavy commercial vehicle spare parts and can combine technical parts knowledge, accurate parts identification, customer handling and sales ability.

JOB SUMMARYThe candidate will be responsible for understanding customer requirements, identifying the correct heavy commercial vehicle spare parts, verifying vehicle/application and part numbers, checking stock, preparing quotations, following up with customers and converting enquiries into sales.

This is not a generic sales position.

The ideal candidate should have practical knowledge of HCV spare parts and should be able to identify parts based on:

• Vehicle brand/model
• Application
• Part number
• Physical part/sample
• Photograph
• Customer requirement

The candidate should also be comfortable using computer systems, inventory/ERP software and WhatsApp for customer communication.

• KEY ROLES & RESPONSIBILITIES1. HCV Spare Parts IdentificationIdentify heavy commercial vehicle spare parts accurately.
• Understand the application of different spare parts across Tata, Ashok Leyland, BharatBenz, Eicher, MAN, AMW and other HCV brands.
• Identify parts from physical samples, photographs, part numbers and customer descriptions.
• Understand vehicle model, engine/application and part compatibility.
• Verify the correct part before quotation and dispatch.
• Identify similar-looking parts and distinguish between different applications.
• Understand OEM, OE and aftermarket parts.
• Identify equivalent and alternative parts where applicable.
• Reduce wrong-part quotations and wrong-part dispatches.

2. Technical Spare Parts KnowledgeThe candidate should have practical knowledge of major HCV systems, including:

• EngineEngine assemblies
• Cylinder head
• Pistons
• Liners
• Piston rings
• Bearings
• Crankshaft
• Camshaft
• Valves
• Gaskets
• Oil pump
• Water pump
• Fuel system
• Cooling system
• Turbocharger and related components
• Gearbox / TransmissionGearbox assemblies
• Gears
• Shafts
• Bearings
• Synchronizers
• Transmission components
• ClutchClutch plate
• Pressure plate
• Release bearing
• Clutch-related components
• DrivelinePTO
• Propeller shaft
• Differential
• Axle
• Axle components
• Universal joints and related parts
• Under-ChassisSuspension components
• Steering components
• Brake components
• Hubs
• Bearings
• Bushes
• Other under-chassis parts
• Hydraulic SystemHydraulic pumps
• Hydraulic valves
• Hydraulic cylinders
• Hydraulic components
• PTO-related hydraulic applications
• Cabin / BodyCabin components
• Cabin fittings
• Doors
• Locks
• Mirrors
• Other cabin/body components
• ElectricalStarter
• Alternator
• Sensors
• Switches
• Electrical components
• Wiring-related parts
• 3. Customer Handling & SalesHandle customer enquiries through phone, WhatsApp and other channels.
• Understand the customer's actual requirement before quoting.
• Ask the right technical questions to identify the correct part.
• Provide accurate product information and quotations.
• Explain product specifications, applications and alternatives.
• Handle customer price objections professionally.
• Negotiate within company guidelines.
• Convert enquiries and quotations into orders.
• Follow up on pending quotations and enquiries.
• Develop repeat customers and long-term customer relationships.
• Identify cross-selling and upselling opportunities.
• Maintain professional communication with customers.
• Handle urgent breakdown-related requirements efficiently.
• 4. Part Number & Application ManagementSearch parts using part numbers, vehicle models and applications.
• Verify OEM/OE/aftermarket part numbers.
• Cross-reference part numbers where applicable.
• Check compatibility before confirming an order.
• Identify related child products and complete repair requirements.
• Maintain accuracy in part-number and application information.
• 5. ERP / System / Computer ResponsibilitiesSearch products and stock using ERP/inventory software.
• Check real-time stock availability before confirming orders.
• Enter customer enquiries and order information correctly.
• Prepare quotations using the company's system.
• Maintain accurate customer and order records.
• Use Excel for basic data handling and reporting.
• Use WhatsApp Business and other digital communication tools professionally.
• Update CRM/system information and follow-up status.
• 6. Store & Inventory CoordinationCoordinate with the store team for stock availability.
• Ensure correct part identification before picking.
• Verify part number and quantity before dispatch.
• Coordinate picking, packing and dispatch.
• Report stock discrepancies.
• Support physical stock verification when required.
• Follow proper SKU and bin/location practices.
• Help reduce wrong-part picking and dispatch.
• Identify slow-moving or dead-stock opportunities where applicable.
• 7. Sales Follow-UpFollow up on all pending quotations and enquiries.
• Maintain systematic customer follow-up.
• Track quotation status.
• Identify reasons for lost enquiries.
• Recover potential lost sales where possible.
• Maintain a healthy pipeline of enquiries and orders.
• Achieve monthly sales and gross-margin targets.
• REQUIRED SKILLSMust-Have SkillsStrong practical knowledge of HCV spare parts.
• Ability to identify spare parts accurately.
• Good understanding of vehicle applications.
• Knowledge of engine, gearbox, clutch, differential, axle and other major HCV systems.
• Ability to understand and work with part numbers.
• Good customer-handling skills.
• Strong sales and negotiation ability.
• Good communication skills.
• Good follow-up discipline.
• Basic computer knowledge.
• Ability to use inventory/ERP systems.
• Ability to work with WhatsApp Business.
• Good attention to detail.
• Preferred SkillsExperience with multiple HCV brands.
• Experience with OEM/OE/aftermarket spare parts.
• Experience in HCV dealership/distribution/aftermarket.
• Experience with ERP/CRM systems.
• Excel knowledge.
• Experience handling B2B customers, workshops, fleet operators or spare-parts dealers.
• Experience in cross-selling and upselling spare parts.

BEHAVIOURAL SKILLS & ATTITUDEWe are looking for a candidate with the following qualities:

Customer FocusUnderstands the customer's requirement and works toward providing the correct solution.

AccuracyTakes responsibility for identifying the correct part and application rather than guessing.

OwnershipTakes responsibility for enquiries, quotations, follow-ups and orders from beginning to end.

Honesty & IntegrityProvides correct information to customers and follows company policies regarding pricing, discounts and transactions.

DisciplineMaintains proper follow-up, system updates, customer records and work processes.

Learning AttitudeWilling to continuously learn new vehicle models, spare parts, applications and systems.

TeamworkWorks effectively with sales, store, purchase, accounts and operations teams.

CommunicationCommunicates clearly and professionally with customers and colleagues.

PatienceCan handle difficult customers, repeated enquiries and technical clarification without losing professionalism.

Sales MindsetUnderstands that technical knowledge should ultimately help the company provide better solutions and generate profitable sales.

Attention to DetailUnderstands that a small difference in part number, application or specification can result in a wrong-part sale.

EXPERIENCE REQUIREDMinimum2 years of relevant experience in heavy commercial vehicle spare parts, automobile spare parts, dealership parts department, aftermarket, workshop or related field.

Preferred4–8 years of experience in HCV spare parts sales/technical parts handling.

Candidates with practical experience in the following brands will be preferred:

Tata | Ashok Leyland | BharatBenz | Eicher | MAN | AMW

Experience with multiple brands will be an advantage.

EDUCATIONAL QUALIFICATIONPreferred:

• Diploma in Automobile Engineering
• Diploma in Mechanical Engineering
• ITI – Automobile / Mechanical
• Other relevant technical qualification

Candidates with strong practical HCV spare-parts experience may also be considered irrespective of formal technical qualification.

WHAT WE ARE LOOKING FORThe ideal candidate should be able to handle a customer requirement such as:

"I have a BharatBenz truck and need a clutch."Instead of immediately giving a price, the candidate should know how to ask the right questions, identify the vehicle/application, determine the correct clutch/part number, check availability, provide the right product and quotation, and convert the enquiry into an order.

Technical accuracy + Parts identification + Customer understanding + Sales ability = Successful candidate

PERFORMANCE EXPECTATIONSThe selected candidate will be expected to contribute toward:

• Sales revenue
• Gross margin
• Enquiry-to-order conversion
• Quotation conversion
• Customer response time
• Follow-up completion
• Repeat customer sales
• Cross-selling
• Correct part identification
• Low wrong-part quotation rate
• Low wrong-part dispatch rate
• Customer satisfaction
• Accurate system usage
• Stock coordination