Digital Marketing Specialist

Key Responsibilities:

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, on-page SEO, and off-page SEO activities.
• Manage and optimize Google Ads, Meta Ads (Facebook & Instagram) campaigns.
• Generate quality leads through digital marketing campaigns.
• Plan, create, and schedule content for Facebook, Instagram, and other social media platforms.
• Monitor campaign performance and optimize ads to maximize ROI.
• Track website performance using Google Analytics and Google Search Console.
• Coordinate with the design and content teams to create marketing creatives.
• Perform competitor analysis and identify new digital marketing opportunities.
• Prepare weekly and monthly performance reports.
• Stay updated with the latest SEO and digital marketing trends.