Sales Executive

He/She should develop and grow sales of UPS systems and associated power solutions by identifying new business opportunities, developing customer relationships, managing the sales cycle, and achieving assigned revenue and business targets.

• Key ResponsibilitiesIdentify and develop new customers and business opportunities for UPS systems, batteries, power conditioning equipment, and related critical power solutions.
• Generate leads through direct prospecting, customer visits, references, channel partners, consultants, and industry networking.
• Understand customer requirements and recommend appropriate UPS and power backup solutions.
• Prepare and submit technical and commercial proposals in coordination with the technical/pre-sales team.
• Conduct customer meetings, product presentations, site visits, and technical discussions.
• Develop relationships with IT companies, data centres, banks, hospitals, industries, commercial buildings, government organisations, and system integrators.
• Coordinate with consultants, contractors, OEMs, EPC companies, and channel partners for business development.
• Handle enquiries from initial lead generation through quotation, negotiation, order closure, and payment follow-up.
• Negotiate commercial terms while maintaining company pricing and profitability guidelines.
• Maintain regular follow-up with prospective and existing customers to ensure timely closure of opportunities.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain an updated sales pipeline, opportunity funnel, and customer database.
• Monitor competitor activities, market trends, pricing, and new product developments.
• Coordinate with project, service, logistics, finance, and operations teams for smooth execution after order receipt.
• Support collection of outstanding payments from customers.
• Participate in exhibitions, seminars, customer events, and other business-development activities.
• Prepare regular sales reports, MIS, forecasts, and market updates for management.

Technical KnowledgeThe candidate should have a basic understanding of:

• Online and offline UPS systems
• 1-phase and 3-phase UPS
• Modular UPS
• UPS capacity selection – kVA/kW
• Batteries and battery banks