Digital Marketing Executive

Key Responsibilities

• Manage and optimize paid advertising campaigns on Facebook, Instagram, and Google Ads.
• Generate high-quality leads for MBBS admission counseling campaigns.
• Plan and execute marketing campaigns to increase webinar and seminar registrations.
• Monitor ad performance, CPL, ROAS, conversions, and campaign effectiveness.
• Handle online reputation management including Google reviews, social media engagement, and brand presence.
• Create audience targeting strategies, remarketing campaigns, and lead nurturing funnels.
• Coordinate with the sales and counseling team to improve lead conversion quality.
• Prepare daily/weekly performance reports and suggest growth strategies.
• Stay updated with latest digital marketing trends, Meta policies, and Google Ads updates.

Requirements

• 1–3 years of experience in Digital Marketing / Performance Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Knowledge of lead generation campaigns and conversion tracking.
• Basic understanding of SEO, landing pages.