Social Media Marketing Executive
Bengal Steel IndustriesFixed
₹15,000 - ₹20,000
Earning Potential
₹20,000
Fixed
₹15,000 - ₹20,000
Earning Potential
₹20,000
Work from Office
Full Time
Min. 2 years
Good (Intermediate / Advanced) EnglishJob highlights
11 applicants
Job Description
Job Summary
We are looking for a creative, result-oriented, and enthusiastic Social Media Marketing & lead generation to manage our online presence, create engaging content, execute digital marketing campaigns, and generate quality leads. The ideal candidate should have strong knowledge of social media platforms, SEO, paid advertising, content creation, and performance analytics.
Key Responsibilities
Social Media Marketing
* Manage and maintain company social media accounts (Facebook, Instagram, LinkedIn, YouTube, X, etc.).
* Create engaging posts, reels, stories, and promotional content.
* Develop monthly content calendars.
* Increase followers, engagement, and brand awareness.
* Respond to comments, messages, and customer inquiries.
* Monitor social media trends and competitor activities.
Digital Marketing
* Plan and execute digital marketing campaigns.
* Run and optimize Google Ads and Meta (Facebook & Instagram) Ads.
* Generate quality leads through digital channels.
* Monitor campaign performance and optimize ROI.
Content & Design
* Write compelling captions, blogs, and website content.
* Coordinate with designers for graphics, banners, and videos.
* Basic knowledge of Canva, Adobe Photoshop, or similar design tools.
* Coordinate with video editors for promotional videos and reels.
Analytics & Reporting
* Track website traffic using Google Analytics.
* Prepare weekly and monthly performance reports.
* Analyze campaign metrics such as reach, impressions, CTR, CPC, conversions, and ROI.
* Suggest improvements based on campaign performance.
Required Skills
* Strong knowledge of Social Media Marketing.
* Google Ads and Meta Ads management.
* SEO (On-Page & Off-Page).
* Google Analytics and Search Console.
* Content writing and copywriting.
* Canva or Adobe Creative Suite (basic knowledge preferred).
* WordPress (preferred).
* Excellent communication and creativity.
* Good analytical and problem-solving skills.
* Ability to work independently and meet deadlines
Job role
Job requirements
About company
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The candidate should have completed Graduate degree and people who have 2 to 31 years are eligible to apply for this job. You can apply for more jobs in Kolkata to get hired quickly.
The candidate should have Good (Intermediate / Advanced) English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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