Social Media Executive

Job SummaryWe are seeking a creative and

result-oriented Social Media Marketing Executive to manage the company's social

media presence, increase brand awareness, drive audience engagement, and

support lead-generation activities. The ideal candidate should have strong

knowledge of social media platforms, content planning, audience engagement, and

performance tracking.

Key Roles & Responsibilities

Content Planning & Strategy·       

Develop monthly and weekly content calendars.

·       

Plan social media campaigns aligned with business goals.

·       

Research industry trends and competitor activities.

·       

Create content ideas for brand awareness and lead generation.

Social Media Management·       

Manage Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and

other platforms.

·       

Schedule and publish posts consistently.

·       

Monitor comments, messages, and customer interactions.

·       

Maintain brand tone and communication standards.

Content Coordination·       

Coordinate with Graphic Designers and Video Editors.

·       

Ensure timely creation of creatives, reels, and promotional

content.

·       

Assist in writing captions, hashtags, and content copies.

Community Engagement·       

Respond to customer inquiries and comments.

·       

Build relationships with followers and online communities.

·       

Encourage engagement through campaigns and contests.

Analytics & Reporting·       

Monitor social media performance.

·       

Track reach, engagement, impressions, and follower growth.

·       

Prepare monthly performance reports.

·       

Suggest improvement strategies based on analytics.