SEO Specialist

Fabritual and Fabdivine LLC are premium home décor brands specializing in handcrafted block-printed textiles, curtains, Roman shades, pillow covers, table linens, fabrics, and custom-made home furnishings. Our primary customer base is in the United States, and we sell through Shopify, Etsy, Wayfair, Faire, Walmart, Amazon, and other eCommerce platforms.

Job Summary

We are looking for a highly skilled SEO Specialist to improve our online visibility, organic traffic, and search rankings across multiple platforms. The ideal candidate should have strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, AI Search Optimization, Local SEO, and Social Media Optimization (SMO). The candidate should stay up to date with Google's latest algorithm updates, AI-powered search trends, and modern SEO strategies to drive qualified traffic and increase conversions.

Roles & Responsibilities

The SEO Specialist will be responsible for planning, implementing, and optimizing complete SEO strategies for our Shopify websites and other digital platforms. The candidate will perform keyword research, competitor analysis, search intent analysis, content optimization, and technical audits to improve website performance and search rankings.

The role includes optimizing website structure, metadata, title tags, meta descriptions, URLs, heading hierarchy, image optimization, internal linking, schema markup, XML sitemaps, robots.txt, canonical tags, Core Web Vitals, mobile usability, crawlability, indexing, page speed, and overall website health. The candidate should be capable of identifying and resolving technical SEO issues that impact organic visibility.

The SEO Specialist will create and execute effective off-page SEO strategies, including high-quality backlink building, guest posting, digital PR, brand mentions, citation building, and outreach campaigns while ensuring compliance with Google's quality guidelines.

The candidate will manage Social Media Optimization (SMO) by optimizing social profiles, improving social engagement, increasing brand visibility, and supporting organic growth across platforms such as Instagram, Pinterest, Facebook, LinkedIn, and YouTube.

The role also requires expertise in AI Search Optimization (AEO/GEO), ensuring our content is optimized for AI-powered search engines and answer engines such as ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity. The candidate should understand entity-based SEO, semantic search, topical authority, structured data, EEAT principles, conversational content optimization, and AI-friendly content strategies.

The SEO Specialist will collaborate with the content, design, development, and marketing teams to create SEO-friendly landing pages, blog content, category pages, product pages, and marketing campaigns. They will continuously monitor keyword rankings, website traffic, conversions, backlinks, crawl errors, and competitor performance while providing actionable recommendations for improvement.

The candidate should have experience using SEO and analytics tools such as Google Search Console, Google Analytics 4 (GA4), Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, Moz, Surfer SEO, PageSpeed Insights, Bing Webmaster Tools, and AI-powered SEO tools. Experience optimizing Shopify websites and eCommerce stores is highly preferred.

Key Performance

Indicators (KPIs)Organic Traffic Growth, Keyword Ranking Improvement, Search Visibility, Organic Revenue, Conversion Rate from Organic Traffic, Technical SEO Health Score, Core Web Vitals Performance, Website Crawl Errors, Backlink Growth, Domain Authority Improvement, Indexed Pages, Click-Through Rate (CTR), AI Search Visibility, Featured Snippets, Google AI Overview Visibility, Local Search Rankings, Social Media Organic Growth, and ROI from SEO campaigns.