Senior Graphic Designer

About the Role for premium Ayurvedic skincare and wellness brand inspired by traditional Indian knowledge and conscious daily rituals.

We are looking for an experienced Senior Graphic Designer who can take ownership of Nischala’s visual identity across digital, social media, website, packaging, campaigns and marketing materials.

The ideal candidate should have a strong understanding of premium beauty, skincare, Ayurveda, wellness and D2C branding, with the ability to translate brand strategy into visually compelling creative work.

• Key ResponsibilitiesDevelop and maintain Nischala's overall visual identity and brand language.
• Create high-quality creatives for Instagram, Facebook, YouTube, website and digital campaigns.
• Design social media posts, carousels, reels covers, stories, advertisements and campaign creatives.
• Create creative assets for Meta Ads and performance marketing campaigns.
• Design and adapt product packaging, labels, cartons, brochures and marketing collaterals.
• Create website banners, product visuals, landing-page creatives and promotional graphics.
• Develop creative concepts for product launches, offers, seasonal campaigns and brand campaigns.
• Work closely with the marketing, content, SEO and performance marketing teams.
• Maintain consistency in typography, colours, imagery, layouts and overall brand aesthetics.
• Create premium product compositions, lifestyle creatives and visual storytelling.
• Understand and follow brand guidelines while also bringing fresh creative ideas.
• Coordinate with photographers, videographers, influencers and external creative vendors when required.
• Prepare artwork in the correct formats for print, packaging and digital platforms.
• Stay updated with current design trends in premium beauty, skincare, Ayurveda and D2C brands.
• Required Experience & Skills4–7+ years of professional graphic design experience.
• Strong portfolio demonstrating brand building and premium visual design.
• Experience working with D2C, beauty, skincare, wellness, fashion, lifestyle or FMCG brands is preferred.
• Excellent knowledge of:
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma
• Canva Pro
• Strong understanding of branding, typography, colour theory, composition and visual hierarchy.
• Experience creating designs for Meta Ads and social media marketing.
• Good understanding of e-commerce and website creatives.
• Knowledge of packaging design and print production.
• Ability to create both conceptual and performance-oriented creatives.
• Strong attention to detail and ability to maintain brand consistency.
• Ability to work independently and manage multiple projects and deadlines.

Preferred SkillsExperience in the following will be an added advantage:

• Ayurvedic / natural skincare brands
• Premium beauty and luxury branding
• Shopify/e-commerce creative requirements
• Product photography and image editing
• AI-assisted creative tools
• Motion graphics / basic video editing
• Reel and short-form video creative direction
• Performance marketing creatives
• Influencer campaign creatives

What We Are Looking ForWe are looking for someone who is not just an executional designer, but someone who can think like a brand creative partner.

You should be able to take a simple product or campaign brief and develop:

Concept → Visual Direction → Design → Campaign Assets → Digital Adaptations

The candidate should have a strong aesthetic sense and understand how to make Nischala look premium, authentic, Indian, Ayurvedic and contemporary across every customer touchpoint.