Sales & Marketing Executive

Company: Sri Aparna Enterprises

(Authorized Institutional Stockist for Indian Oil SERVO Lubricants)

Job Summary

Sri Aparna Enterprises is seeking energetic and result-oriented Marketing Executives to promote and expand the market for Indian Oil SERVO Lubricants across assigned districts. The role involves identifying new customers, developing relationships with industries and fleet operators, generating business opportunities, and gathering market intelligence.

Key Responsibilities

1.    Business Development

• Visit industrial customers, factories, workshops, fleet operators, construction companies, mining companies, OEMs, and institutional customers.

• Identify new business opportunities and generate lubricant sales leads.

• Introduce and promote the complete range of SERVO lubricants and greases.

• Convert prospective customers into regular business accounts.

2.    Customer Relationship Management

• Meet Purchase Managers, Plant Heads, Maintenance Managers, Stores Managers, Workshop Managers, and decision-makers.

• Understand customer lubricant consumption patterns and requirements.

• Conduct product presentations and explain the benefits of SERVO products.

• Maintain regular contact with existing and prospective customers.

3.    Market Intelligence

• Collect details on competitor pricing, schemes, market share, and customer preferences.

• Identify opportunities where competitor products can be replaced with SERVO lubricants.

4.    Sales Activities

• Achieve customer visit and lead generation targets.

• Follow up on quotations and customer enquiries.

• Coordinate with the office for order processing and deliveries.

• Assist in collection of payments whenever required.

5.    Reporting

• Maintain daily visit reports.

• Submit weekly and monthly activity reports.

Desired Candidate Profile

• Graduate in any discipline (Diploma/Engineering preferred).

• Experience in industrial products, lubricants, automotive products, engineering products, or B2B sales preferred.

• Strong communication and relationship-building skills.

• Two-wheeler with valid driving licence preferred.

• Basic knowledge of MS Excel and WhatsApp reporting.

Compensation

• Fixed Monthly Salary

• Travel Allowance (TA) as per company policy

• Incentives based on sales performance and business development achievements