Public Relation Executive

Public Relations Executive (Chairman's Branding & Media Relations)

Position: Public Relations Executive

Department: Corporate Communications / Chairman's Office

Reporting To: Chairman / Head of Corporate Communications

Job Summary

The Public Relations Executive will be responsible for managing and enhancing the personal brand of the Chairman of Suchirindia across media, digital platforms, and public engagements. The role involves coordinating with media agencies, social media agencies, content creators, photographers, videographers, and internal teams to ensure consistent and positive brand visibility. The executive will also manage day-to-day communication activities, social media presence, media relations, and reputation management.

Key Responsibilities

Personal Branding & Reputation Management

Develop and execute personal branding strategies for the Chairman.

Build and maintain a strong public image across traditional and digital media.

Identify opportunities for interviews, articles, speaking engagements, awards, and industry recognition.

Ensure consistency in messaging, tone, and public communication.

Media Relations

Coordinate with PR agencies, media houses, journalists, and influencers.

Facilitate press releases, media interactions, interviews, and press conferences.

Monitor media coverage and prepare media reports.

Maintain relationships with key media contacts.

Social Media Management

Manage the Chairman's official social media accounts.

Create and schedule daily content across platforms.

Coordinate with social media agencies for content planning and campaign execution.

Monitor engagement, comments, messages, and audience interactions.

Track social media performance and generate analytics reports.

Content Development

Prepare social media posts, captions, articles, speeches, blogs, and communication materials.

Coordinate photo shoots, video shoots, and promotional content creation.

Ensure all content aligns with the Chairman's vision and brand positioning.

Maintain a content calendar for planned activities and campaigns.

Event & Public Engagement Management

Coordinate public appearances, corporate events, conferences, and networking engagements.

Manage branding requirements during events.

Support speech preparation, presentations, and communication materials.

Coordinate with event organizers and stakeholders.

Agency Coordination

Act as the primary liaison between the Chairman's office and external agencies.

Review creative materials, campaign proposals, and media plans.

Ensure timely execution of branding and communication activities.

Monitor agency deliverables and performance.

Digital Presence Management

Monitor online mentions, media coverage, and public sentiment.

Respond to reputation-related issues in coordination with management.

Identify opportunities to improve digital visibility and engagement.

Manage professional profiles and digital assets.

Administrative & Daily Coordination

Manage day-to-day communication requests and approvals.

Coordinate with internal departments for information gathering.

Maintain records of media coverage, campaigns, and public engagements.

Prepare weekly and monthly branding activity reports.

Desired Skills

Public Relations and Corporate Communications

Social Media Management

Digital Marketing Fundamentals

Content Writing and Copywriting

Media Coordination and Networking

Event Management

Brand Building and Personal Branding

Photography and Video Content Coordination

Crisis Communication and Reputation Management

Excellent Verbal and Written Communication Skills

Preferred Qualifications

Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, Marketing, Business Administration, or a related field.

2–5+ years of experience in PR, branding, corporate communications, or social media management.

Experience working with senior executives, founders, public figures, or corporate leadership is preferred.

Key Performance Indicators (KPIs)

Growth in social media engagement and followers.

Quality and quantity of media coverage.

Successful execution of branding campaigns.

Timely content publishing and communication activities.

Improvement in digital visibility and public perception.

Agency coordination effectiveness.

Event and public engagement outcomes.

Ideal Candidate Profile

Creative, proactive, and highly organized.

Strong relationship-building skills with media and agencies.

Comfortable handling confidential and high-profile communications.

Ability to manage multiple projects under tight timelines.

Strong understanding of personal branding, digital trends, and public image management.

This role combines Public Relations, Personal Branding, Media Coordination, Social Media Management, Content Development, and Executive Communications for the Chairman of Suchirindia.