PPC Executives

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc.
• Conduct keyword research, ad copy creation, and bid management.
• Monitor campaign performance, analyze metrics, and prepare detailed reports.
• Optimize landing pages and user journeys for better quality scores and conversions.
• Manage budgets and ensure campaigns deliver maximum ROI.
• Conduct competitor and market analysis to identify trends and opportunities.
• Collaborate with design, content, and SEO teams to align overall marketing strategy.
• Stay updated with the latest trends, updates, and best practices in paid advertising.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in managing PPC campaigns.
• Proficiency with Google Ads, Google Analytics, Meta Ads Manager, and other paid tools.
• Strong analytical skills and data-driven mindset.
• Experience with tools like SEMrush, Ahrefs, Google Tag Manager, and Microsoft Excel.
• Google Ads or Meta Blueprint certification is a plus.