Performance Marketing Manager | D2C & E-commerce

Key Responsibilities

• Manage paid campaigns: Plan, launch, monitor and optimise campaigns across Meta Ads, Google Ads, Amazon Ads and Flipkart Ads and other ecommerce platforms.
• Grow profitable sales: Allocate budgets, control acquisition costs and scale campaigns based on performance and business margins.
• Lead creative strategy: Develop advertising angles, video hooks, script briefs and campaign concepts for our products.
• Coordinate creative production: Brief designers and video editors, give clear feedback and ensure timely delivery of image and video ads.
• Run structured tests: Test creatives, messaging, audiences, offers and landing pages; turn findings into the next round of improvements.
• Maintain accurate tracking: Monitor conversion tracking and attribution across Shopify, GA4, GTM, Meta Pixel and Conversions API, coordinating technical support when needed.
• Report clearly: Track spend, sales, ROAS, acquisition costs and marketplace advertising performance. Share weekly findings and action plans.
• Stay current: Follow platform updates, advertising policies, consumer trends and competitor campaigns, applying relevant changes to our accounts.
• Work across teams: Coordinate with website, customer experience and operations teams to identify conversion issues and align campaigns with stock availability.

What We’re Looking For

• 4–6 years of performance marketing experience, including at least two years managing D2C or e-commerce campaigns.
• Strong hands-on expertise in Meta Ads, with proven experience in creative testing and campaign scaling.
• Practical experience managing Google Ads and Amazon Ads; Flipkart Ads experience is preferred.
• A track record of generating online sales, supported by campaign examples and measurable results.
• Strong understanding of ROAS, customer acquisition cost, conversion rate, ACoS, TACoS and the impact of returns and cancellations on profitability.
• Ability to turn customer concerns and product benefits into compelling advertising ideas.
• Experience working with graphic designers and video editors through clear briefs and constructive feedback.
• Strong analytical skills, attention to detail and proactive communication.