Marketing Manager

Job Summary - We are looking for an experienced Marketing Manager to manage and execute both Digital and Offline Marketing activities. The candidate will be responsible for brand building, lead generation, customer acquisition, campaign management, and coordinating with internal teams, agencies, and vendors.

The ideal candidate should be hands-on, creative, data-driven, and capable of managing multiple marketing channels and campaigns.

Key Responsibilities

• Digital MarketingPlan and manage digital marketing campaigns across Google Ads, Meta Ads, SEO, social media, email, and CRM.
• Drive lead generation and customer acquisition through performance marketing.
• Manage website, landing pages, social media, content calendars, and digital campaigns.
• Track campaign performance, leads, conversions, CPL, ROI, and other key metrics.
• Optimize campaigns based on performance data and customer insights.
• Manage online brand presence, reviews, and digital reputation.
• Offline MarketingPlan and execute ATL/BTL marketing activities, events, exhibitions, outdoor advertising, print campaigns, and on-ground activations.
• Manage brochures, branding materials, hoardings, signage, and other marketing collaterals.
• Coordinate with vendors, agencies, event partners, and media partners.
• Manage offline marketing budgets, timelines, and campaign execution.
• Evaluate the performance and effectiveness of offline campaigns.
• Brand & ContentDevelop and maintain brand positioning, messaging, and communication.
• Coordinate the creation of brochures, creatives, videos, presentations, social media content, and other marketing materials.
• Manage relationships with creative agencies, content creators, influencers, and media partners.
• Support PR activities, events, promotions, and brand-building initiatives.
• Lead Generation & Sales SupportDevelop strategies to generate high-quality leads through digital and offline channels.
• Work closely with the sales team to improve lead quality, conversion rates, and customer acquisition.
• Monitor the customer journey and identify opportunities to improve conversions.
• Use CRM and marketing automation tools for lead nurturing and engagement.
• Team & CoordinationManage and coordinate with internal marketing teams, agencies, and vendors.
• Work closely with Sales, Business Development, CRM, and Leadership teams.
• Prepare regular marketing performance reports and share insights with management.
• Manage multiple campaigns and projects while ensuring timely execution.
• Required SkillsStrong knowledge of Digital Marketing and Offline Marketing.
• Hands-on experience with Google Ads, Meta Ads, SEO, Social Media, Google Analytics, CRM, and marketing automation.
• Good understanding of ATL/BTL, events, exhibitions, outdoor advertising, and ground activations.
• Strong analytical and performance marketing skills.
• Excellent communication, presentation, negotiation, and vendor management skills.
• Creative thinking with strong brand and storytelling abilities.
• Ability to manage budgets and multiple marketing campaigns.
• Strong project management and execution skills.

Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 5–8 years of experience in marketing, with strong exposure to both digital and offline marketing.
• Experience in Real Estate, FMCG, Consumer Goods, Technology, Services, or similar industries is preferred.
• Candidates with strong hands-on experience in both performance marketing and brand/ground marketing are preferred.