Digital Marketing Specialist

Role: Digital Marketing Specialist – SEO & Paid Ads

Work Type: Work From Office

Location: Somajiguda, Hyderabad

Experience: 5+ Years

Timings: 10:00 AM to 7:00 PM

Working Days: 6 Working Days & 1 Week Off

Laptop: Laptop is mandatory from your end. Company will not provide one.

Job Summary:

We are looking for a results-driven Digital Marketing Specialist with hands-on experience in SEO, Meta Ads, and Google Ads. The ideal candidate will be responsible for improving organic visibility, managing paid advertising campaigns, optimizing website performance, analyzing marketing data, and driving quality traffic and conversions.

Job Responsibilities

• Perform keyword research, competitor analysis, and SEO strategy to improve organic rankings and website traffic.
• Execute On-Page, Off-Page, and Technical SEO activities and optimize website content, landing pages, and overall site performance.
• Set up, launch, monitor, and optimize Meta Ads and Google Ads campaigns based on campaign objectives.
• Prepare ad copies, hooks, creative briefs, audience targeting, and campaign structures for paid advertising.
• Manage and monitor Meta Pixel, Conversions API, audience setup, and tracking.
• Assist in executing Google Search and Performance Max campaigns.
• Monitor campaign and website performance using GA4, Google Search Console, and advertising platform analytics.
• Track keyword rankings, organic traffic, leads, conversions, and paid campaign performance.
• Maintain daily/weekly performance trackers and prepare SEO and paid advertising reports.
• Identify opportunities for campaign and website optimization based on data and performance insights.
• Stay updated with Google and Meta algorithm changes, advertising policies, SEO trends, and digital marketing best practices.

Required Skills

• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience with Google Analytics (GA4), Google Search Console, Meta Pixel, and Conversions API.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest, and Google Tag Manager.
• Working knowledge of WordPress and basic HTML/CSS.
• Good understanding of keyword research, audience targeting, campaign optimization, conversion tracking, and performance analysis.
• Proficiency in Google Sheets/MS Excel for tracking and reporting.
• Strong analytical, problem-solving, and communication skills.
• Ability to follow structured workflows, adapt to feedback, and execute tasks accurately.