Digital Marketing Executive

Key Responsibilities:

Develop and execute digital marketing strategies for lead generation and brand awareness.

Manage and optimize Google Ads and Meta Ads campaigns for maximum performance and ROI.

Handle SEO (Search Engine Optimization), SMO (Social Media Optimization), and AIO (AI Optimization) activities.

Create engaging social media content for platforms like Instagram, Facebook, LinkedIn, and YouTube.

Write blogs, captions, ad copies, and promotional content related to education and online learning.

Manage and grow social media presence and audience engagement.

Perform keyword research, competitor analysis, and audience targeting for campaign optimization.

Track and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, and Search Console.

Collaborate with the creative and academic teams to design promotional campaigns and marketing materials.

Generate and nurture leads through digital campaigns, email marketing, WhatsApp campaigns, and social media promotions.

Stay updated with the latest digital marketing trends, algorithms, AI tools, and industry best practices.

Prepare regular performance reports and provide actionable insights for improvement.