Digital Marketing Executive

Company Description Maya Academy of Advanced Creativity (MAAC), a major brand of Aptech Ltd, is India’s leading training institute for high-end 3D Animation and Visual Effects, established in 2001. MAAC offers industry-relevant career courses in 3D Animation, VFX, Gaming, Multimedia, Filmmaking, Broadcast, VR, and AR, designed to give learners practical insight into the media and entertainment industry. The institute provides a real-world training environment supported by experienced faculty, modern infrastructure, and up-to-date technical tools. MAAC has trained large numbers of students worldwide, many of whom are placed in top production houses and studios such as MPC, Prime Focus, DNEG, Amazon, Redchillies VFX, Accenture, and others across India and overseas. Joining MAAC means contributing to a brand that shapes job-ready talent for leading creative and technology-driven organizations.

Role Description This is a full-time Digital Marketing Executive role based in Hyderabad, structured as a hybrid position with a mix of on-site and work-from-home responsibilities. The Digital Marketing Executive will plan and execute online marketing campaigns to promote MAAC’s courses, events, and brand initiatives across digital channels. Daily tasks include managing social media accounts, coordinating content creation for websites and blogs, monitoring campaign performance, and optimizing efforts using web analytics. The role involves collaborating with academic and operations teams to align marketing activities with enrollment goals, creating communication materials, and supporting lead generation and nurturing. The Digital Marketing Executive will also track trends in digital marketing and recommend new tactics to enhance MAAC’s online presence and engagement.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills to plan campaigns, manage platforms, and drive engagement.
• Candidates should possess solid Communication and Web Content Writing skills to craft clear, compelling messages for diverse audiences.
• Candidates should possess proficiency in Web Analytics to measure performance, interpret data, and optimize campaigns.
• Candidates should ideally have experience with SEO, SEM, email marketing tools, and marketing automation platforms.
• Candidates should demonstrate ability to work in a hybrid environment, manage multiple projects, and collaborate with cross-functional teams.
• A bachelor’s degree in Marketing, Communications, Media, Business, or a related field, and prior experience in digital marketing or education/creative industries, is preferred.